iSpot

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TV ADVERTISING

Oscars Ads Own Sunday Primetime

Numerous trophies were given out during the 96th Academy Awards on Sunday. But the ads during the event also collected some honors, as shown by data from iSpot: * The 2024 Oscars delivered 16.07% of primetime TV ad impressions on Mar. 10, which was three times more than the next

TV ADVERTISING

Skin Care's Super Start To 2024 TV Advertising

The skin & foot care sector is among the largest on TV in terms of both national TV ad reach and spend, and despite recent declines from pandemic highs, this year has seen a potential bounceback coming – according to data from iSpot's new industry report. Some of the

TV ADVERTISING

How Did Oscars Best Picture Contender TV Ads Stack Up?

Trailers for theatrical releases are all over TV, but not necessarily for all of the Academy Awards best picture nominees. Data from iSpot shows that since the start of 2023, Oscars frontrunner Oppenheimer was the nominee most invested in TV, with ads amounting to $25.7 million in est. national

TV ADVERTISING

'Idol' Ads Catch American Eyeballs

Since its return on Feb. 18, American Idol has been a winner for advertisers. The reality stalwart has delivered 2.39% of primetime TV ad impressions, making it the No. 2 program the daypart, only behind the NBA – according to data from iSpot. * Led by Verizon, wireless services accounted for

TV ADVERTISING

Tech Continues Super Bowl TV Ad Takeover

While automotive and beer brands once reigned supreme during the Super Bowl, recent years have signaled a major shift in how many industries approach the Big Game and its big audience reach opportunity (and price tag). Data from iSpot's recent Super Bowl LVIII Creative Analysis report takes a

TV ADVERTISING

Homes.com Building Something Big With TV Ads In 2024

Following Homes.com's celebrity-filled splash during this year's Super Bowl, the brand has been all over TV – as data from iSpot reveals. After not advertising on national linear TV at all since the start of 2018, the brand has already spent $37.9 million since the

SPORTS

Which Brands Raced To Advertise During The Daytona 500?

Brands were quick to starting line of this year's NASCAR Cup Series season. Despite a one-day rain delay, the 2024 schedule officially got started with the Daytona 500 this week. Data from iSpot shows that 59 different advertisers appeared during the live race, with Samsung Mobile and Wendy&

TV ADVERTISING

Food Found Fans' Funny Bones During Super Bowl LVIII

Funny ads have been the norm for years during the Super Bowl, and that was the case once again this year, according to data from the iSpot Creative Assessment Survey. iSpot shows that 72% of this year's Super Bowl ads scored for "funny," while average likeability

TV ADVERTISING

BMW, Christopher Walken Claim Top Super Bowl Spot

After the Kansas City Chiefs were crowned champions on Sunday, another Super Bowl winner also emerged. According to iSpot Creative Assessment data, BMW's "Talkin' Like Walken" (featuring Christopher Walken and Usher) was the top Big Game ad by likeability. * Despite a relatively low number of

Super Bowl

iSpot: Super Bowl Nabs Record 126.6 Million Average Second-By-Second Audience

The Kansas City Chiefs aren't the only ones celebrating following Sunday's thrilling Super Bowl win. CBS parent company Paramount Global also got a ton out of the game – including a Super Bowl record 126.6 million average second-by-second audience, according to data first released by iSpot.

TV ADVERTISING

Super Bowl Ads Show Storytelling Decline

Narrative-focused ads may provide better results for brands advertising during the Super Bowl, yet in recent years, that emphasis has declined in favor of a focus on celebrities and humor – according to recent research from iSpot. * Since 2020, Super Bowl ads with a narrative focus (as measured by verbatim responses

TV ADVERTISING

Celebrity Ads Skyrocket During Recent Super Bowls

The Super Bowl has had plenty of big celebrity moments over the years, but lately, the game has seemingly been taken over by celebs. Data from iSpot shows that since 2010, the share of ads featuring celebrities has more than doubled, hitting a high of 78% in 2020, and settling

TV ADVERTISING

Narrative Ads Boost Super Bowl Brands

There's no sure-fire recipe for what makes a winning Super Bowl ad, but there are also plenty of guidelines for what helps Big Game spots succeed. Research from iSpot reveals how storytelling and narrative-focused Super Bowl ads have resonated well with consumers over the last decade. * Since 2014,

TV ADVERTISING

Data: 72% Of Super Bowl Ads Were 'Funny' Last Year

iSpot’s all-industry Creative Assessment database reveals only 23% of all ads last year (norm) connected through humor – and the reason is there is inherent risk in trying to be funny. But during the Super Bowl, "funny" ads have become the norm at this point – especially this past

SPORTS

Football’s Footprint Grows For TV Ad Reach in 2023

Somehow the football, which already utterly dominates TV viewing, managed to grow its ad impressions year-over-year, according to iSpot’s recent 2023 TV Transparency Report. The NFL delivered 7.9% more TV ad impressions year-over-year, while more national TV college football games led to an impressive 20.3% impressions jump

TV ADVERTISING

Data: Top Networks Maintained Ad Reach in 2023

2023 saw an increase in TV ads and ad minutes, according to iSpot’s recently released TV Transparency Report, which helped several networks maintain their ranking position for share of TV ad impressions. Leading the list was CBS, which had a 7.24% impressions share of voice (SOV) for the

SPORTS

Striking Impact: Reality TV Ad Impressions Down, Sports & News Up

An absence of scripted TV programming for half of 2023 caused by the writers and actors strikes sent brands and audiences looking for alternatives. One may assume that unscripted shows would be an obvious choice, but iSpot’s 2023 TV Transparency Report reveals that reality TV ad impressions actually declined

TV ADVERTISING

Spanish-Language TV Ads Surged in 2023

As the Spanish-speaking population in the U.S. grows, brands are increasingly placing an emphasis on reaching those consumers. According to iSpot’s TV Transparency Report, from 2022 to 2023, the number of brands advertising in Spanish grew by 27%.  A few more insights from the report:  * There were 368

TV ADVERTISING

Here’s How Some Brands Broke Through the TV Ad Noise in 2023

With year-over-year increases across both ad airings and minutes on TV, it’s harder than ever for brands to cut through the noise and stand out against the competition. In its forthcoming 2023 TV Transparency Report, iSpot reveals how some advertisers are fighting the uphill battle for attention. A few

TV ADVERTISING

TV Tackles 2023's Tests With More Ads

With less scripted programming in 2023 – and no Olympics or Men's World Cup – TV had some adjustments to make in order to maintain its ad reach relative to the year before. In its upcoming TV Transparency Report, iSpot reveals some of the top takeaways from 2023: * TV delivered

TV ADVERTISING

What QSR Brands Served Up on TV in 2023

iSpot's TV transparency report for the QSR industry reveals key stats and trends for 2023.

TV ADVERTISING

Data: Insurance Brands Scaled Back on TV in 2023

iSpot data reveals that the sector as a whole scaled back to the tune of a 21.1% year-over-year decrease in TV ad impressions

TV ADVERTISING

Kia Owns Most-Seen Auto TV Ad of 2023

But Subaru dominates the year's most likable auto TV ads, according to iSpot.tv.

TV ADVERTISING

Holidays Herald Ad Impressions Bump For Hallmark

Hallmark’s holiday programming is a major boon to the network – and its advertisers this time of year. iSpot data shows how the network’s share of TV ad impressions jumps considerably starting Nov. 1 – versus the rest of the year. * From Jan. 1-Oct. 31, 2023, Hallmark delivered 2.08%

TV ADVERTISING

Streaming Services Hit The Right Holiday Promo Notes

There is no shortage of holiday ads on TV right now, but some spots are landing better than others for audiences. And while many industries are finding success with their respective holiday commercials, responses from iSpot's Creative Assessment Survey shows that some of the most effective ads so