TV ADVERTISING - THE MEASURE

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TV ADVERTISING

A collection of 72 posts

CBS Pumps Up Primetime Procedurals

CBS Pumps Up Primetime Procedurals

Crime procedurals made up nearly half of the top programs by primetime impressions on CBS from Sept. 1, 2023-April 30, 2024, per iSpot.tv

Why Don't CTV Users Scan QR Codes Within Ads?

Why Don't CTV Users Scan QR Codes Within Ads?

QR codes are a significant aspect of the growing shoppable ad ecosystem. But some users simply don't interact with QR codes when they see them as part of an ad. New research from LG Ad Solutions explores why that may be. * Far and away, the top reason consumers

Sports Prop Up Fox’s TV Ad Reach

Sports Prop Up Fox’s TV Ad Reach

NFL games generated 38% of Fox's TV ad impressions from Sept. 1, 2023 through April 30, 2024, per iSpot.tv

NBC Retains Primetime Ad Reach Despite Loss of Scripted Programming

NBC Retains Primetime Ad Reach Despite Loss of Scripted Programming

Even with work stoppages, NBC's primetime reach declined by only 0.8% year-over-year, per iSpot.tv

Big Four Broadcasters Grow Reach With Fewer Ads

Big Four Broadcasters Grow Reach With Fewer Ads

The big four broadcast networks increased linear TV ad impressions by 6.2% YoY despite a 2% decrease in ad airings, per iSpot.tv.

How Shoppable Ad Engagement Changes By Category

How Shoppable Ad Engagement Changes By Category

Shoppable TV ads can be used at various points in the purchase funnel to fuel consumer shopping actions. New research from LG Ad Solutions reveals how CTV users would engage with shoppable TV ads in various industries (not exhaustive of all ad industries, of course). * While shoppable apparel and electronics

Primetime TV Ad Reach Shows Slight YoY Growth In Q1

Primetime TV Ad Reach Shows Slight YoY Growth In Q1

Primetime TV ad reach displayed slight growth in Q1, according to data from iSpot, which shows a 1.08% rise in ad impressions during the medium's most important (from a spend perspective) daypart. More from iSpot's Q1 transparency snapshot: * TV rallied around key sporting events in

Introducing The Stat Line Podcast

Introducing The Stat Line Podcast

Along with daily snackable insights here on The Measure, we're also expanding into podcasts – where we'll be talking to experts around the media and measurement landscape about many of the ideas you're already reading about on the site. Opening things up is The Stat

Sitcom Syndication Pushes TBS TV Ad Reach Rise

Sitcom Syndication Pushes TBS TV Ad Reach Rise

TBS household TV ad impressions grew by 3.1% year-over-year in Q1 2024. But despite the network playing home to plenty of basketball action during the quarter, it was actually sitcom syndication that drove the network's climb. Data from iSpot's recent Q1 TV Ad Transparency Snapshot

How Connected TV Relates To Shopping Behaviors

How Connected TV Relates To Shopping Behaviors

As connected TV audiences keep growing, advertiser activity in CTV environments grows, too. New research from LG Ad Solutions sheds light on shoppable opportunities within CTV, and consumer behaviors related to CTV viewing and TV ads. * 90% of consumers use a TV that's connected to the internet, showcasing

Primetime TV's Peak Performers For Ad Attention

Primetime TV's Peak Performers For Ad Attention

Primetime TV nets big audiences, but do programs also garner significant attention? Data from iSpot's Q1 transparency report showcases which primetime programs received the most attention over the year's first three months, relative to expected norms in the timeslot. * Wheel of Fortune doesn't typically

Data: Q1 TV Ad Spend, Impressions Decline Slightly Year-Over-Year Declines

Data: Q1 TV Ad Spend, Impressions Decline Slightly Year-Over-Year Declines

Q1 2024 transparency data from iSpot shows that both est. national TV ad spend and household TV ad impressions declined slightly year-over-year. Among the major themes lending to the decreases: Altered TV schedules in the wake of 2023 entertainment work stoppages and continued audience fragmentation; the latter of which won&

Consumer Cellular Dials Up More Q1 TV Ad Reach

Consumer Cellular Dials Up More Q1 TV Ad Reach

New iSpot Q1 TV ad transparency data reveals the brand advertisers with the biggest reach through the year's first three months. Notably, Consumer Cellular was one of the biggest movers near the top of the charts, jumping 12 spots from Q1 2023 to Q1 2024. * Consumer Cellular increased

NCAA Women's Basketball Tournament TV Ad Impressions Catch Fire

NCAA Women's Basketball Tournament TV Ad Impressions Catch Fire

At least partly thanks to the hype around Iowa's Caitlin Clark, the 2024 NCAA Women's Basketball Tournament delivered 103.5% more TV ad impressions, according to data from iSpot. While the men's event saw ad reach dip in part as that tournament wore on

The Caitlin Clark Effect, Measured By TV Ad Impressions

The Caitlin Clark Effect, Measured By TV Ad Impressions

The Caitlin Clark effect was real during this year’s NCAA women’s basketball tournament, as data from iSpot.tv reveals. Clark, who was just picked No. 1 overall in the WNBA draft by the Indiana Fever, played a key part in driving up interest — and TV ad impressions — for

Study: Fragmentation Biggest Challenge for Streaming Measurement

Study: Fragmentation Biggest Challenge for Streaming Measurement

One of the biggest challenges facing advertisers today is how to measure cross-platform viewing. As part of a recent survey, iSpot.tv asked advertisers to rank the most significant challenges they face when it comes to streaming measurement. More than half (53.6%) of respondents cited “fragmentation” as either the

Some Ad Optimism Ahead of Upfronts

Some Ad Optimism Ahead of Upfronts

iSpot's new report reveals a measure of advertiser optimism around upfront budgets.

Caitlin Clark, Iowa-LSU Score Huge Audience

The Measure Newsletter

Caitlin Clark, Iowa-LSU Score Huge Audience

This week on The Measure: * Caitlin Clark, Iowa-LSU Score Huge Audience * Clark Dominates Social Video, Too * Streaming’s Share of Watch-Time Soars * Paramount+’s Earned Media Value Peak * Do Netflix Rivals Need IP To Compete? * This Week’s Free Report: A study on sports viewing preferences and behaviors, and the

AT&T Dunks All Over Men's Tourney

AT&T Dunks All Over Men's Tourney

If you were watching men’s NCAA Tournament action, then chances are you saw an AT&T ad last weekend. The wireless company led all brands from the First Four through the round of 32, with 104 minutes of TV ads, per iSpot. * GEICO's "March Madness:

Advertisers Are Still Winning With Vanderpump Rules

Advertisers Are Still Winning With Vanderpump Rules

Even a year after #Scandoval first broke, reality show Vanderpump Rules remains a fixture for Bravo – and for advertisers. Data from iSpot highlights how VPR continues being a winning bet for brands, and Bravo. * From Mar. 13-19, Vanderpump Rules was TV's No. 12 program by household ad impressions,