CREATOR ECONOMY

What Else Are MrBeast Viewers Watching?

MrBeast has an enormous following on social video, and is regularly one of the most-watched creators on YouTube every month. That makes his channels a hot commodity for brands looking to partner with creators, but could also price out some brands with more reserved social marketing budgets. There are alternatives,

MX8 Labs

Data: Tariffs, Products and Public Perception

Although it remains to be seen exactly how the tariff situation will shake out here in the U.S. one thing’s for sure: Many Americans recognize that tariffs could have an impact on their lives, to at least some extent. At a high level, rising costs are a major

SPORTS

Insurance Stands Out As Spender During NFL Draft

The 2025 NFL Draft wrapped up over the weekend across four networks (ABC, ESPN, ESPN2 and NFL Network), and brands were eager to cash in on the excitement as teams selected new players. Data from iSpot breaks down top brands and industries from the three-day event, by share of est.

CREATOR ECONOMY

Old Spice Smells Social Video Success

Analysis shows that the brand has used a combination of advertising and UGC-type videos to become one of the most-watched brands in the U.S.

MX8 Labs

Is the Media's Coverage of Tariffs Fair?

The Measure partnered with MX8 Labs for a large-scale consumer survey on tariffs.

TV ADVERTISING

The QSR TV Ads Actually Driving Foot Traffic

A successful TV ad doesn’t just attract attention, it drives outcomes — and for the QSR industry, that includes actual foot traffic. iSpot recently analyzed the creatives from the most-seen QSR brands in Q1 2025 and discovered that the ads that sparked thirst, humor and value, and often leaned into

SPORTS

NHL Playoffs Could Use Season's Top TikTok Squads

The NHL's Stanley Cup Playoffs are well under way, but one of the main storylines is that TV ratings are down considerably with a field with many small market and/or Canadian clubs. Over on our sister site, TVREV, I recently wrote about how this could be a

TV ADVERTISING

Majority Of Consumers Wish They Could Browse Products Through TVs

LG Ad Solutions' recent Shoppable Ad Report details consumer sentiments around shoppable ads on CTV, and how audiences want to interact with those ads. One of the primary takeaways from the report is how a significant portion of consumers polled are interested in utilizing TVs directly for shopping behaviors

CREATOR ECONOMY

SNL Sustains Reach On Social Well Past Election Season

SNL hits a 13-month high in unique reach across YouTube and Facebook as part of its 50th anniversary season.

The Measure Newsletter

Marketers Ad(ding) To TV, Streaming Budgets

This Week On The Measure:  * TV, Streaming Budgets Still Expected To Increase * Spring News Jolts TV Social Viewers * Who’s Swayed Most By Celebs/Influencers? * Carney Tops Canadian Candidate Engagement * More Women Only Prioritize Specific Events For Sports * This Week’s Free Report: 2025 TV And Video Strategy Report, From

CREATOR ECONOMY

Spring News Cycle Jolts Viewership For TV News on Social Video

Tariffs, economy fears and policy changes dominated network and cable news publishers on social video.

TV ADVERTISING

How QSR Brands Can Score on TV Beyond Sports

iSpot's new report reveals top genres and dayparts by foot traffic lift for the QSR industry.

Politics

Mark Carney Leads Engagement Race for Canadian Prime Minister

Canadians head to the ballot box on April 28 to vote for a new prime minister after sitting Justin Trudeau announced in January that he would step down and his successor, Mark Carney, triggered a general election. In the time since, top contenders for the job have been jockeying for

MARKETING

Brand Fandom: Who's Swayed Most By Celebs/Influencers?

MarketCast's Brand Fandom report looks at how much celebrities/influencers move the needle.

SPORTS

Majority Of Sports Viewers Like 'Prime Vision' AI Features During Games

It's tough to mess with the program for sports viewers. With game structures relatively static and the broadcasts around them changing very little over the last few decades, audiences are conditioned to certain experiences while tuning in. But not all change is viewed as a bad thing, either.

CREATOR ECONOMY

Coachella's First Weekend Gets TikTok Pop

Coachella season always leads to a lot of discussion on social media, and in particular, social video as attendees post about the litany of great acts throughout the event's two weekends. This year was no different, as Coachella has driven 7.1 billion global video views on TikTok

TV ADVERTISING

Shoppable Ad Survey: 70% Of Consumers Would Use Wish List Directly On TV

Shoppable ads are continuing to grow as a way for brands to reduce the distance between messaging exposure and purchases, and with those changes, consumer appetite for these ads continue to shift as well. LG Ad Solutions' recent study – The Shoppable Ad Report: 2025 And Beyond – takes stock of

TV ADVERTISING

Data: Ad Buyers Will Prioritize DSPs, Publisher-Direct This Year

62% of marketers plan to buy video ads through demand-side platforms, according to an iSpot survey.

MARKETING

What Diners Really Want from Restaurant Loyalty Programs

Free food or drink is the top perk that diners want from a loyalty program, according to a Wunderkind study.

CREATOR ECONOMY

Sports Creator Adam Arroyo Tops U.S. Leagues In March

For the month, his unique U.S. audience surpassed the likes of the WWE, NFL, NBA, MLB and more.

TV ADVERTISING

Amidst Economic Uncertainty, Over Half of Marketers Expect TV/Streaming Budgets to Rise in 2025

iSpot surveyed hundreds of marketing leaders see how brands and advertisers are planning for the 2025-26 TV Upfronts.

The Measure Newsletter

EXCLUSIVE: Consumers Are Tariffied

This Week On The Measure:  * Survey: Are Consumers Worried About Tariffs? * How Nets Take Home NBA Title (On TikTok) * Restaurant Data: Serving The Right Incentives For Sign-Ups * Global Article Engagement Time Declines In Q1 2025 * Wingstop Flies To Top Of Most-Seen NBA Brands List * This Week’s Free Report: 2025

MX8 Labs

Are People Actually Worried About Tariffs?

We partnered with MX8 Labs to conduct a in-depth, large-scale survey to find out.

SPORTS

Brooklyn Nets Win NBA (TikTok) Title

It's hard to be much further than the Brooklyn Nets were from the top of the NBA standings this year (their 26 wins were 32 behind the Oklahoma City Thunder's league-leading 68). But that didn't deter the team on TikTok, as data from Tubular

SPORTS

Wingstop Flies To Top Of Most-Seen NBA Brands List

With the 2024-25 NBA regular season wrapping up on Sunday, we used data from iSpot to take a look at the top brands during national TV games (so first-airing games that appeared on ABC, ESPN, NBATV and TNT). Most notably, Wingstop flew up the rankings to become the most-seen brand