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TV ADVERTISING

Streaming Services Hit The Right Holiday Promo Notes

John Cassillo

• 1 min read
Streaming Services Hit The Right Holiday Promo Notes
Photo by Josh Harrison / Unsplash

There is no shortage of holiday ads on TV right now, but some spots are landing better than others for audiences. And while many industries are finding success with their respective holiday commercials, responses from iSpot's Creative Assessment Survey shows that some of the most effective ads so far this season have come from streaming services promos.

  • Looking at the most effective holiday ads to appear in the last 90 days, streaming services made up four of the top 10 – led by Amazon Prime Video's "Find Your Holiday Happy Place" at No. 1 overall.
  • The top four promos – from Amazon Prime Video, Max, Netflix and Disney+ – all scored in the 95th percentile for streaming service ad likeability.
  • Part of the draw for the spots was an emphasis on holiday programming, and a hefty dose of nostalgia; three of the four promos scored highly for nostalgia, with Disney+'s "Christmas Treat" coming out on top.