REPORTS - THE MEASURE

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REPORTS

Special Free Reports from our Partners. Inquire on custom analytics.

Special Report: Getting (More) Transparent About TV In Q3

Special Report: Getting (More) Transparent About TV In Q3

The summer season, entertainment industry disruptions and limited major programming events in Q3 highlighted a critical need for transparency in the TV ad industry. * Household TV ad impressions saw a modest 1.4% YoY increase in Q3, while estimated national spend dipped by 5.95%. * However, the real story lies

Special Report: Subway Triples Reach With VIZIO Home Screen Sponsorship

Special Report: Subway Triples Reach With VIZIO Home Screen Sponsorship

Subway's VIZIO Ads campaign reached consumers as soon as they turned on their TV.

Special Report: VIZIO Ads Drive Local Awareness with Geo-Targeted CTV Campaign

Special Report: VIZIO Ads Drive Local Awareness with Geo-Targeted CTV Campaign

A new case study reveals the momentum-building impact of exposure across multiple CTV video touchpoints.

Special Report: How DIGIORNO® Pizza Unlocked TikTok Campaign Measurement

To boost brand awareness and loyalty, DIGIORNO® Pizza and its creator agency, Reach Agency, worked with TikTokers like Kyle Exum (@kyleexum), Erin Robinson (@erinrobinson), and Adam Shi (@adamsheey) to develop a dynamic campaign hyping the brand’s frozen pizzas. The playful, creator-led initiative, which saw participants prep DIGIORNO pizzas while

Special Report: How Calvin Klein Struck $5.2M EMV Worth of ‘CK1 Palace’

Special Report: How Calvin Klein Struck $5.2M EMV Worth of ‘CK1 Palace’

When Calvin Klein conceived its CK1 Palace campaign, the brand went big. An unsponsored initiative geared toward consumers across North America, EMEA, APAC, and Australia, CK1 Palace aimed to spark brand heat and boost relevance through a seeding of VIP and cool-kid influencers. Sign in now or subscribe to get

Special Report: How Coach Found Itself ‘Amongst Friends’

Special Report: How Coach Found Itself ‘Amongst Friends’

When Coach founded its Coach Collective squad of brand ambassadors in 2020, the renowned luxury fashion brand was looking to move beyond transactional, pay-to-post creator relationships, and instead foster genuine collaboration with a new generation of advocates. Coach built out its namesake Collective by recruiting creators who could tap into

Special Report: Advertising To Football Fans: Who They Are, What They Watch, And How To Reach Them

Special Report: Advertising To Football Fans: Who They Are, What They Watch, And How To Reach Them

One of the most powerful benefits of more accurate TV audience data is the ability to poke holes in conventional wisdom. The more that improved data can correct long-held misconceptions about TV viewership and advertising, the more opportunities there are to reduce waste, increase efficiency, and generate overall better results.

Special Report: How Fabletics Reduced its Customer Acquisition Cost by 30%

Special Report: How Fabletics Reduced its Customer Acquisition Cost by 30%

For leading activewear label Fabletics, long-term relationships are at the heart of effective influencer marketing. As the brand expanded its ambassador program, it required tools to source impactful, consistent advocates at scale. CreatorIQ’s platform enabled Fabletics to easily discover and evaluate new partners, resulting in a 30% drop in

Special Report: Extending CTV Ads to Additional Devices Helps Travel Brand Take Flight

The summer of 2022 proved a big one for travel. As pandemic-related travel restrictions faded, travelers of all types were itching to get back out into the world to see the family, places, and experiences they all missed. With this in mind, a travel service reached out to VIZIO Ads

Special Report: Reach NFL & College Football Fans On Game Day, Regardless Of Where Or How They Watch

Special Report: Reach NFL & College Football Fans On Game Day, Regardless Of Where Or How They Watch

Inscape ACR technology captures viewership across linear & streaming, including the NFL channel, RedZone channel, College GameDay, & more! Sign in now or subscribe to get the FREE download link below.

Special Report: AVOD Best Practices

Special Report: AVOD Best Practices

Three AVOD apps utilized the VIZIO Home Screen to successfully drive traffic, acquisition and retention, showcasing best practices in taking full advantage of the largest screen in the home. Sign in now or subscribe to get the FREE download link below.

Special Report: How Unified Global Reporting Helped AB InBev Increase Campaign Impressions by 44%

Special Report: How Unified Global Reporting Helped AB InBev Increase Campaign Impressions by 44%

As a global leader in the beverage industry, AB InBev executes over 20 influencer marketing campaigns across U.S. and international markets at any given time. Though the business operates on an enterprise scale, AB InBev leverages influencer marketing to cultivate deep consumer loyalty to each of its subsidiary brands