'Idol' Ads Catch American Eyeballs

'Idol' Ads Catch American Eyeballs
Photo by Josh Rocklage / Unsplash

Since its return on Feb. 18, American Idol has been a winner for advertisers. The reality stalwart has delivered 2.39% of primetime TV ad impressions, making it the No. 2 program the daypart, only behind the NBA – according to data from iSpot.

  • Led by Verizon, wireless services accounted for 6.05% of TV ad impressions during American Idol in the timeframe (No. 1 among all brand industries).
  • Department stores have made Idol a focus since its return; it's the No. 1 program by TV ad impression deliveries for that industry since Feb. 18.
  • ABC and parent company Disney also utilize American Idol as a major promotional vehicle for its TV properties, as over 20% of TV ad impressions during the show were for networks (almost entirely ABC).