BUSINESS OF DATA

A collection of 78 posts

BUSINESS OF DATA

The Business of Data with Jon Lafayette--Three Ways Marketers Can Score

Data helps marketers do their jobs. It can also help ad sellers create vehicles that enables their clients to do their jobs more efficiently. And, by the way, generate additional revenue. The stories in this newsletter show how it's done. Ahead of World Cup, Marketers Can Target Five

BUSINESS OF DATA

Ahead of World Cup, Marketers Can Target Five Types of Fans

GWI survey categorizes soccer followers by their passions, habits and purchasing power

BUSINESS OF DATA

DirecTV Stakes Claim to Share of Political Advertising Gold Mine

Using AI, DirecTV Elect targets CTV audiences

BUSINESS OF DATA

Amazon Ads Expands Local Capabilities with Location-Based Interactive Video Campaigns

‘By bringing local context to streaming campaigns, we’re making it easier for brands to reflect the communities they serve while democratizing access to premium streaming environments,’ said Amazon’s Jenn Donohue

BUSINESS OF DATA

iSpot Adds Captify Search Data to Outcomes Arsenal

‘Captify provides a great option for brands or publishers that want to use search as a response to advertising,’ said iSpot’s Emily Wood

BUSINESS OF DATA

Study Calls IP Address-Based Targeting Unreliable for CTV Ad Campaigns

Truthset finds IP addresses accurately linked to postal addresses just 13% of the time

BUSINESS OF DATA

Price Increases Aren’t the Only Reason Consumers Cancel Streaming Services

Consumers tell Gracenote survey finding something to watch is too difficult

BUSINESS OF DATA

FanDuel Sports Network Bringing Live NHL, NBA Games to FAST Platforms

24-hour FAST channel planned for next year

BUSINESS OF DATA

Julie Van Ullen Named President and CRO as iSpot Bolsters Executive Team

'She has a clear vision for how iSpot’s measurement and data assets will power performance and efficiency in the next generation of advertising,' said iSpot CEO Sean Muller

BUSINESS OF DATA

Measuring FAST: Nielsen Puts Share of Viewing at 6.8%

Measuring individual channels is being looked at, says Brian Fuhrer of Nielsen

BUSINESS OF DATA

Big Demand for New Stephen King Show On HBO

King is money for streaming, Parrot Analytic’s data shows

BUSINESS OF DATA

The Business of Data with Jon Lafayette: A Not-So-Scary AdTech Tale

At a time when the media and advertising business are push to be huge, it's nice to tell the story of a smaller player with a entertaining back story. Thrills and chills to follow. Also this week, we heard more about Netflix's advertising roadmap and how

BUSINESS OF DATA

AdTech Company TriCoast Media Serves Up Horror Movies With Film Festival

With programming roots, company offers brands a direct path to publishers

BUSINESS OF DATA

Netflix Looks to Bolster Data, Measurement as Ad Business Grows

‘We're going to be able to move more quickly than other streamers as we leverage pre-existing tech and data science assets and expertise,” said Co-CEO Greg Peters

BUSINESS OF DATA

Advertisers Can Get Primetime Results from Spots in Other Dayparts, Spectrum Reach Report Says

‘Our attribution insights demonstrate that sports are extremely effective at driving website response,’ the report said

BUSINESS OF DATA

How Data-Driven Linear Can Help Preserve Linear TV

‘Data-driven linear is really good for everything in TV that’s not sports,’ says Howard Shimmel

BUSINESS OF DATA

The Business of Data with Jon Lafayette: A New Deal for CTV

Data, data who has the data? There's a connected TV tug of war going on between the publishers of FAST channels and the streaming platforms that distribute them. Also in the mix is who gets to sell which ad inventory. Streaming remains a new business and the rules

BUSINESS OF DATA

TVIQ Issues Framework to Give CTV Publishers More Control Over Ads

The difficulties in getting data about their own channels is another big problem for publishers

BUSINESS OF DATA

Consumers Want Advanced In-Car Entertainment Systems That Automakers Can Monetize With Ads

47% in Gracenote study says availability of in-car video is important

BUSINESS OF DATA

Panel Looks At Balancing Art And Science In CTV Advertising

‘It’s always great to optimize toward data points, but to be able to have that human emotional connection, I think, is still really important,’ said Esther Maguire of LG Ad Solutions

BUSINESS OF DATA

NBA On Prime Presenting Sponsors Include  Wingstop, Mercedes-Benz, CarMax, AT&T

Universal Orlando Resort to present ‘The Crossover,’ Wayfair sponsoring NBA Nightcab, State Farm to sponsor second-round NBA playoffs

BUSINESS OF DATA

Blockgraph’s Instant Audiences Offers Relief from Ad Tech Complexity

‘What we’re launching today is not a new product. It’s not a new feature. It’s a fundamentally different way of operating,’ says Blockgraph’s Jason Manningham

BUSINESS OF DATA

Turning Music Fans into Consumers is Focus of Report from Vevo

64% of fans were more favorable to brands aligned with artists and the industry

BUSINESS OF DATA

Advertisers Spend More On Linear TV As Reach Declines in Q3, iSpot Reports

CBS and Fox News led the way by network TV ad reach, as advertisers and audience continued consolidation around live sports and news.

BUSINESS OF DATA

NBCUniversal Scores Before Start of NBA Return Season

‘Live sports viewership continues to be strong, giving us a unique opportunity to reach the right audiences in fun and engaging content,’ said Jill Hamilton of AmEx