BUSINESS OF DATA - THE MEASURE

The Business Of Data With Jon Lafayette: Looking for Ads in All the Wrong Places

The way television viewing has changed in the past decade has meant that folks who buy ads have had to rip up their playbooks year after year after year. In this week's newsletter we get a look at where to find consumers who watch ad-supported TV (spoiler alert:

BUSINESS OF DATA

66.7% of Ad-Supported TV Viewing By 18 to 49 Year Olds Goes to Streamers

New Nielsen guide says sports account for 29.2% of ad-supported viewing by 25–54-year olds

BUSINESS OF DATA

A Lesson In Data Quality Key at Go Addressable University

'This is the best way for the entire TV industry to push back against the walled gardens who serve a large share of paid ad impressions to bots,' says Professor Evan Shapiro

BUSINESS OF DATA

How Legal Services Marketers Are Spending Their Local Ad Dollars

AdImpact report sees growth in local CTV budgets

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: The More You Know

With more data available, you should know more and be able to make better decisions. And yet, it seems marketers are drowning in data, according to a survey that shows they're less confident in how to use the metrics they've got. Don't worry. Things

BUSINESS OF DATA

More Measurement Isn’t Making Marketers More Confident: Study

‘We’re drowning in dashboards. We don’t need another report. We need a single version of reality,’ said one marketer surveyed

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Accuracy Matters

There is no question that data can be useful, but only to the degree that datasets can be trusted to be accurate and current. This week, we look at ways data quality can be assessed before it is used by advertisers to build campaigns. Also how platforms can incorporate good

BUSINESS OF DATA

Databricks Users Get Access to Truthset Data Quality Tools

‘We can tune accuracy and scale at a census level, providing a new layer of control that makes advertising more profitable,’ says Truthset’s Scott McKinley

BUSINESS OF DATA

Samsung Using Gracenote Data to Help Viewers Find Shows

Accurate data powers new AI services

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Sports Are Running Up the Score

You can't talk TV without talking sports. And just like in sports, having the right statistics matter when you need to make a decision and metrics are becoming more and more advanced. Because it is the last way to reach mass audiences, having the latest data on who&

BUSINESS OF DATA

Amount of Sports Programming on Streaming Jumps, Says Gracenote

Subscription services and FAST channels getting into the game

BUSINESS OF DATA

NFL Scores ‘Halo Effect’ For Advertisers, TVision Study Finds

Data shows context matters in generating attention

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: The Cost Of Dubious Data

When it comes to data, it might be true that this is the worst of times, and the best of times. On the downside, inaccurate targeting data is costing marketers billions, according to one study. On the upside, AI agents can answer the toughest marketing questions using data in seconds.

BUSINESS OF DATA

CIMM Names Directors, Sets Agenda for 2026

'AI will speed up planning and optimization, but only if the inputs are credible,' said Ben OMD's Hovaness

BUSINESS OF DATA

Marketers Wasting $7.4 Billion in CTV Ad Spending Because of Inaccurate Data, Truthset Reports

'If marketers can’t rely on the data guiding their decisions, they’re flying blind,' said Truthset's Scott McKinley

BUSINESS OF DATA

iSpot Launches Sage to Bring the Wisdom of its Data to Clients Instantly

Early users include General Motors, Airbnb

BUSINESS OF DATA

Celebrity-Filled Commercials Dominated Super Bowl, According to XR

102 actors, athletes, musicians, and content creators appeared in spots

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Streaming With a Main Course of Data

One of the benefits of growing in streaming is the data you get about your customers. That's something Fox is learning to enjoy. Of course, there can be too much of a good thing. Fortunately AI is coming to the rescue. Or is it? Read more below to

BUSINESS OF DATA

Fox Shares Data About Streaming Viewing

'We’ve already gained meaningful insights into audience engagement trends,' said Lachlan Murdoch

BUSINESS OF DATA

BrightLine Clicks With Disney’s Streaming Portfolio

Expanded relationship includes Disney+, live sports, programmatic inventory

BUSINESS OF DATA

How AI Is Changing the Business of Data and Measurement

Because so far, measurement of attribution, incrementality and return on investment have not been reliable, billions of marketing dollars have been mis-allocated, new IAB report says

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: Going Direct for Transparency

Data is supposed to help you understand the world and make better decisions. If the data are dodgy, things don't work as well. This week, we have a company offering transparency to boost its brand. As for the rest of this newsletter, I'm going to be

BUSINESS OF DATA

Cadent Goes Direct to Clean Up CTV Supply Chain

‘Our data clearly demonstrates Cadent’s commitment to sourcing CTV inventory that allows media buyers to deploy programmatic investments with the utmost confidence,’ said Jounce Media’s Chris Kane

BUSINESS OF DATA

With Olympics Sold Out, App Science Offers Alternatives for Reaching Fans to Hungry Marketers

This audience is mobile, culturally curious, and highly responsive to brand messaging, giving advertisers a powerful opportunity to connect through storytelling that extends beyond the broadcast,’ said App Science’s Helen Lum

BUSINESS OF DATA

The Business Of Data With Jon Lafayette: More Talk About Currency

The year opens with data and measurement at the forefront. Decisions need to be made about what the industry needs now and who will provide it. It's a cycle we've seen before and we'll see where this round of musical chair leaves us. CIMM