BUSINESS OF DATA The Business Of Data With Jon Lafayette: iSpot-Fuse and News About News It's been a busy week. There was a lot of news about outcomes, about streaming and even news about news. It's hard to keep up, but we're here to help you try. Enjoy. And thanks. Fuse Media Picks iSpot to Measure FAST Outcomes ‘Helping
BUSINESS OF DATA Fuse Media Picks iSpot to Measure FAST Outcomes ‘Helping brands not only reach these audiences–who are often tech-savvy, early adopters–but convert ad messages into consumer action is a critical opportunity for customers,’ said Fuse’s Yasmin Mitchell
BUSINESS OF DATA Subscription Streamers Increase Sports Programming in April: Gracenote Number of FAST Channels grows 19% to 2,120
BUSINESS OF DATA Finding All the News That’s Fit for Advertisers ‘We use Ad Fontes Media to ensure our advertising reaches all audiences across the political spectrum,' said GM’s Shenan Reed
BUSINESS OF DATA The Business Of Data With Jon Lafayette: Upfront Edition It would not be true to say that big data upstaged the biggest names at this year's upfronts. It is hard to upstage Oprah, JLo, Kimmel or Tom Brady, even with AI. That said, it was clear that if buyers had dollars signs in their eyes, as opposed
BUSINESS OF DATA Netflix Pushes Ad Tech During Upfront Presentation WBD launches Unbreakable to connect brands with audiences across linear, digital and social platforms
BUSINESS OF DATA TV Companies Unite On Outcomes to Battle Digital Rivals In the midst of upfront week, most of the largest TV companies said they were banding together to battle the big-tech walled gardens that are siphoning off a growing share of video advertising dollars. The companies are working with OpenAP to create a shared system offering a standardized way for
BUSINESS OF DATA Jimmy Kimmel Scores at Disney’s Sports-Centric, Star-Studded Upfront ‘We're already operating with more intelligent automated systems that can learn, decide and act in real time.’ said Disney’s Rita Ferro
BUSINESS OF DATA Day One At the Upfront: Oprah Vs. Outcomes NBCU, Fox, Amazon pitch data from the big stage
BUSINESS OF DATA Outcomes Grow As Critical Factor in Upfront Buying: iSpot Report Spending on TV to remain the same or decline from last year, according to more than 50% of marketers surveyed
BUSINESS OF DATA DirecTV Outdoor Campaign Welcomes Buyers to the Upfront ‘We’re not your dad’s satellite company. We’re a platform,’ said DirecTV’s Amy Leifer
BUSINESS OF DATA The Business Of Data With Jon Lafayette: Upfronts Are Coming Once upon a time, TV networks used their glitzy upfront presentations to show off their new primetime schedules. The stars would wave, clients would drink and eat shrimp. Eventually, billions of dollars of commercials would be sold. Now data about audiences and results are becoming a bigger part of the
BUSINESS OF DATA Truthset Integrates Quality Data Into The Trade Desk's Unified ID 2.0 'By making Data Rated Audiences interoperable with UID2, we’re removing 30–60% of waste caused by mistargeting,' said Truthset's Gregg Galletta
BUSINESS OF DATA Additional Data Providers Sign Up for AppsFlyer’s Signal Hub Marketers will be able to build audiences and activate campaigns across Meta, Google, TikTok, and certain demand-side platforms
BUSINESS OF DATA Nielsen Using Its Wearable Devices to Measure Co-Viewing New methodology lifts total viewers for big sporting events by 4.1%
BUSINESS OF DATA The Business Of Data With Jon Lafayette: Coming Out Party for Outcomes Outcomes is the data point of the moment. Maybe it always should have been. The trick of course, is figuring out if commercial A caused consumer B to take action C. It is not a simple equation, and like the classic traveling salesman problem, technology may have come up with
BUSINESS OF DATA The Big ‘O’: Innovid Optimizes For Outcomes Coors Puts More Oooomph in New Soccer Campaign
BUSINESS OF DATA After Acquiring tvScientific, Pinterest Pins Its Hopes on CTV ‘We can give advertisers new ways to reach people at every stage of the shopping journey, from discovery to buying, both on and off Pinterest,’ says Pinterest’s Lee Brown
BUSINESS OF DATA IAS’s Total TV Looks to Recreate Benefits of Linear ‘Transparency is the key to turning CTV impressions into targeted engagement,” says IAS’s Srishti Gupta
BUSINESS OF DATA The Business Of Data With Jon Lafayette: AI and Automation Artificial intelligence is shaping the business in new ways every day. Sometimes it takes AI to figure out what's happening, and how to address it. As the robots take over, it's important to know what they're doing, why they're doing it and
BUSINESS OF DATA In an AI World, XR Makes Sure Actors Get Paid for Digital Characters ‘AI is going to fundamentally change how celebrities and synthetic talent are portrayed in advertising, and agencies, brands, and talent agents must be ready to support this shift,’ said XR’s Tim Hale
BUSINESS OF DATA Nexxen Takes Smart TV Home Screen Ads Programmatic ‘By activating this high-impact media in Nexxen’s unified platform, advertisers can not only engage those audiences but also link that exposure to performance across the funnel,’ said Nexxen’s Kara Puccinelli
BUSINESS OF DATA Featured AI Agents vs. the Ad Agency: Friend or Foe? Basis survey finds AI use and worries about the future of the business rising
BUSINESS OF DATA The Business Of Data With Jon Lafayette: Outcomes, Good and Not So Good There is good data and bad data. And data can be used properly or misused. In the best cases, data helps make better decisions and improves the lives of viewers and consumers. Bad data can mislead. This week we saw examples of both, emphasizing the importance of integrity, accuracy and
BUSINESS OF DATA DirecTV Forges Tighter Link With LiveRamp Outcome Data We’re ‘giving brands a more complete, real-time view of how our premium video inventory drives performance across our platform,’ said DirecTV’s Amy Leifer
