Oscars Ads Own Sunday Primetime

Oscars Ads Own Sunday Primetime
Photo by Mirko Fabian / Unsplash

Numerous trophies were given out during the 96th Academy Awards on Sunday. But the ads during the event also collected some honors, as shown by data from iSpot:

  • The 2024 Oscars delivered 16.07% of primetime TV ad impressions on Mar. 10, which was three times more than the next program, and 54.29% of primetime ad impressions across the Big 4 broadcast networks (ABC, CBS, Fox, NBC).
  • Ads appearing during the awards saw 38% higher attention than the average. SiriusXM Satellite Radio’s “It’s Gonna Be The Things That We Heard” was the top brand spot by attention during a commercial break, at 59% higher than the average.
  • Super Bowl spots scored during the Oscars, too: Spots from State Farm (“Neighbaaa: Chopaaa”), Mountain Dew (“Aubrey Plaza Having a Blast”) and Booking.com (“Tina Fey Books Whoever She Wants To Be”) were all easy nominees to appear during the Academy Awards after highly likeable – according to iSpot Creative Assessment data – Super Bowl airings.
  • The live Oscars broadcast on ABC also drew a total average minute TV audience of approximately 20 million viewers (P2+).