Building Something Big With TV Ads In 2024 Building Something Big With TV Ads In 2024

Following's celebrity-filled splash during this year's Super Bowl, the brand has been all over TV – as data from iSpot reveals. After not advertising on national linear TV at all since the start of 2018, the brand has already spent $37.9 million since the start of February.

  • is the No. 4 advertiser on TV by est. national TV ad media value since Feb. 1, only trailing Verizon, Universal Pictures and Progressive.
  • The brand is also No. 3 by primetime household TV ad impressions across ABC, CBS, Fox and NBC in that timeframe; behind Verizon and Progressive.
  • has been focusing in on premium placements since emerging on TV, including ad buys during the Super Bowl, Good Morning America, men's college basketball, the NBA and other top programs.