Homes.com Building Something Big With TV Ads In 2024

Following Homes.com's celebrity-filled splash during this year's Super Bowl, the brand has been all over TV – as data from iSpot reveals. After not advertising on national linear TV at all since the start of 2018, the brand has already spent $37.9 million since the start of February.

• Homes.com is the No. 4 advertiser on TV by est. national TV ad media value since Feb. 1, only trailing Verizon, Universal Pictures and Progressive.
• The brand is also No. 3 by primetime household TV ad impressions across ABC, CBS, Fox and NBC in that timeframe; behind Verizon and Progressive.
• Homes.com has been focusing in on premium placements since emerging on TV, including ad buys during the Super Bowl, Good Morning America, men's college basketball, the NBA and other top programs.