NBA - THE MEASURE (Page 2)

Sign in Subscribe

NBA

A collection of 37 posts

Dunking All Over TV

Dunking All Over TV

An NBA season full of unexpected twists and turns delivered significantly more ad reach year-over-year. A recent report from iSpot shows that regular season household TV ad impressions jumped 6.7% year-over-year, while playoff games (including the NBA Finals) rose by more than 15%. NBA games were also TV’s

U.S. Open Golf Leads TV Watch-Time for June 12-18

U.S. Open Golf Leads TV Watch-Time for June 12-18

The golf championship accounted for over 4% of all live, linear TV watched last week, per Inscape.

Sports, Led By NBA Finals, Dominate Weekly TV Watch-Time

Sports, Led By NBA Finals, Dominate Weekly TV Watch-Time

Basketball, baseball and tennis were big for June 5-11, per Inscape.

‘The Curious Case of Natalia Grace’ Cracks Top 25 Programs for TV Watch-Time

‘The Curious Case of Natalia Grace’ Cracks Top 25 Programs for TV Watch-Time

Meanwhile, sports continue to dominate much of last week’s live TV viewership, per Inscape.

The NBA Teams Dominating Social Media

CREATOR ECONOMY

The NBA Teams Dominating Social Media

CreatorIQ data reveals that the Lakers lead in Earned Media Value.

Take Me Out to the Ball Game: TV By the Numbers

Take Me Out to the Ball Game: TV By the Numbers

NBA again takes first place for weekly watch-time while softball and baseball slide up the ranking

NBA Playoffs Continue to Dominate Weekly TV Watch-Time

NBA Playoffs Continue to Dominate Weekly TV Watch-Time

Games captured 5.42% of all live, linear minutes watched on TV, per Inscape.

NBA Playoffs, NFL Draft Lead for TV Watch-Time

NBA Playoffs, NFL Draft Lead for TV Watch-Time

Per Inscape, NBA playoff games captured 4.50% of all live, linear minutes watched on TV from April 24-30.

NBA, NHL Lead For TV Watch-Time

NBA, NHL Lead For TV Watch-Time

Per Inscape, NBA playoff games captured 5.53% of all live, linear minutes watched on TV from April. 17-23.

Weekly TV Snapshot: Football Leads, But Basketball Jumps Up

Weekly TV Snapshot: Football Leads, But Basketball Jumps Up

Here's a quick snapshot of TV by the numbers for the week of November 14-20, highlighting the most-watched shows and networks using glass-level data from Inscape.

Weekly TV Snapshot: Sports, Sports and More Sports

Weekly TV Snapshot: Sports, Sports and More Sports

Football season is in full swing and nothing can unseat the NFL when it comes to viewership: Per Vizio's Inscape, games accounted for 5.89% of all live, linear minutes watched from October 24-30, up slightly from the previous week's 5.34%. A few additional insights:

LeBron James Takes On 'Father Time' in New Nike Ad

LeBron James Takes On 'Father Time' in New Nike Ad

As Los Angeles Lakers star LeBron James started his 20th NBA season last month, Nike's rolled out a new spot to comically portray his battle with "Father Time." The character, played by actor Jason Momoa, ultimately falls to James in the spot as a testment to