NBA - THE MEASURE (Page 2)

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NBA

A collection of 45 posts

'Idol' Ads Catch American Eyeballs

'Idol' Ads Catch American Eyeballs

Since its return on Feb. 18, American Idol has been a winner for advertisers. The reality stalwart has delivered 2.39% of primetime TV ad impressions, making it the No. 2 program the daypart, only behind the NBA – according to data from iSpot. * Led by Verizon, wireless services accounted for

Homes.com Building Something Big With TV Ads In 2024

Homes.com Building Something Big With TV Ads In 2024

Following Homes.com's celebrity-filled splash during this year's Super Bowl, the brand has been all over TV – as data from iSpot reveals. After not advertising on national linear TV at all since the start of 2018, the brand has already spent $37.9 million since the

Social Media Makes Space for New Sports Show, Nightcap

CREATOR ECONOMY

Social Media Makes Space for New Sports Show, Nightcap

The show’s watch-time from its 6.1 million unique viewers put the show at No. 4 among all sports creators on the month - behind the NBA, but ahead of ESPN.

NBA In-Season Tournament Quarterfinals Deliver For TNT

NBA In-Season Tournament Quarterfinals Deliver For TNT

After weeks of group play madness, the NBA In-Season Tournament arrived at its much-anticipated quarterfinal round on Monday and Tuesday night. And despite having just four games – all on TNT – the games still scored a significant share of primetime viewership, according to data from Inscape. * In-Season Tournament games were the

WWE Content Is A Summer Slam With Younger Audiences

CREATOR ECONOMY

WWE Content Is A Summer Slam With Younger Audiences

In the dog days of summer, 13-to-24 year-old U.S. viewers are still watching sports content, but overwhelmingly, that time was dedicated to WWE. Tubular Audience Ratings data shows U.S. 13-to-24 year-olds watched WWE videos on YouTube and Facebook for 147.1 million minutes in July. * That was most

Betting On 'Friends': How Sportsbook TV Ads Are Evolving

Betting On 'Friends': How Sportsbook TV Ads Are Evolving

iSpot’s new report on sportsbook TV advertising shows that the industry has managed to grow TV ad impressions, while also expanding its footprint beyond one that was decidedly focused on football to-date. * From Jan. 1-Aug. 15, 2023, sportsbook household TV ad impressions were up 25% vs. the same stretch

Big Questions For Any ESPN ‘Strategic Partner’

Big Questions For Any ESPN ‘Strategic Partner’

Reporting in the last week revealed that ESPN has already held talks with the NFL, NBA and MLB about minority investment stakes as part of said strategic partnerships. Presumably the list won’t be limited to those leagues. But the idea of ESPN getting even deeper into business with these

Dunking All Over TV

Dunking All Over TV

An NBA season full of unexpected twists and turns delivered significantly more ad reach year-over-year. A recent report from iSpot shows that regular season household TV ad impressions jumped 6.7% year-over-year, while playoff games (including the NBA Finals) rose by more than 15%. NBA games were also TV’s

U.S. Open Golf Leads TV Watch-Time for June 12-18

U.S. Open Golf Leads TV Watch-Time for June 12-18

The golf championship accounted for over 4% of all live, linear TV watched last week, per Inscape.

Sports, Led By NBA Finals, Dominate Weekly TV Watch-Time

Sports, Led By NBA Finals, Dominate Weekly TV Watch-Time

Basketball, baseball and tennis were big for June 5-11, per Inscape.

‘The Curious Case of Natalia Grace’ Cracks Top 25 Programs for TV Watch-Time

‘The Curious Case of Natalia Grace’ Cracks Top 25 Programs for TV Watch-Time

Meanwhile, sports continue to dominate much of last week’s live TV viewership, per Inscape.

The NBA Teams Dominating Social Media

The NBA Teams Dominating Social Media

CreatorIQ data reveals that the Lakers lead in Earned Media Value.

Take Me Out to the Ball Game: TV By the Numbers

Take Me Out to the Ball Game: TV By the Numbers

NBA again takes first place for weekly watch-time while softball and baseball slide up the ranking

NBA Playoffs Continue to Dominate Weekly TV Watch-Time

NBA Playoffs Continue to Dominate Weekly TV Watch-Time

Games captured 5.42% of all live, linear minutes watched on TV, per Inscape.

NBA Playoffs, NFL Draft Lead for TV Watch-Time

NBA Playoffs, NFL Draft Lead for TV Watch-Time

Per Inscape, NBA playoff games captured 4.50% of all live, linear minutes watched on TV from April 24-30.

NBA, NHL Lead For TV Watch-Time

NBA, NHL Lead For TV Watch-Time

Per Inscape, NBA playoff games captured 5.53% of all live, linear minutes watched on TV from April. 17-23.

Weekly TV Snapshot: Football Leads, But Basketball Jumps Up

Weekly TV Snapshot: Football Leads, But Basketball Jumps Up

Here's a quick snapshot of TV by the numbers for the week of November 14-20, highlighting the most-watched shows and networks using glass-level data from Inscape.

Weekly TV Snapshot: Sports, Sports and More Sports

Weekly TV Snapshot: Sports, Sports and More Sports

Football season is in full swing and nothing can unseat the NFL when it comes to viewership: Per Vizio's Inscape, games accounted for 5.89% of all live, linear minutes watched from October 24-30, up slightly from the previous week's 5.34%. A few additional insights:

LeBron James Takes On 'Father Time' in New Nike Ad

LeBron James Takes On 'Father Time' in New Nike Ad

As Los Angeles Lakers star LeBron James started his 20th NBA season last month, Nike's rolled out a new spot to comically portray his battle with "Father Time." The character, played by actor Jason Momoa, ultimately falls to James in the spot as a testment to