Sign in Subscribe
CREATOR ECONOMY

WWE Content Is A Summer Slam With Younger Audiences

Martha Bennett

• 1 min read
WWE Content Is A Summer Slam With Younger Audiences

In the dog days of summer, 13-to-24 year-old U.S. viewers are still watching sports content, but overwhelmingly, that time was dedicated to WWE. Tubular Audience Ratings data shows U.S. 13-to-24 year-olds watched WWE videos on YouTube and Facebook for 147.1 million minutes in July.

  • That was most among all sports teams and leagues in July, and 70% more than the nearest sports team or league.
  • Among other currently active leagues, UFC also grew July minutes watched grow by 38% month-over-month, while MLB climbed by 28%, the PGA jumped by 32% and MLS (potentially fueled by Lionel Messi) saw an 85% increase.