The NBA Teams Dominating Social Media

CreatorIQ data reveals that the Lakers lead in Earned Media Value.

The NBA Teams Dominating Social Media

With the NBA finals in full swing, creator marketing platform CreatorIQ dug into the data to reveal which NBA teams generated the most social engagement during the 2023 season — and it's California lovin' when it comes to Earned Media Value* (EMV).

The Los Angeles Lakers are utterly dominating the court: There are nearly 3,000 creators associated with the franchise in the U.S., generating a total EMV of $178.3 million — nearly twice that of the No. 2 team, the Golden State Warriors. Meanwhile, the Sacramento Kings (No. 9 for EMV) have the highest year-over-year growth among all the teams in the league.

More insights, including a look at the top sports creators, here.

Earned Media Value (EMV) is an influencer marketing metric utilized to measure the value of social media content, takes into account engagement with brand-related content created by influencers, publications, retailers, and other brands.