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REPORTS

Special Report: 100 Years Of Television

This landmark new report from TripleLift traces television's transformation through distinct eras, from its experimental beginnings through the broadcast model's establishment in the 1950s, the cable boom of the 1990s, to today's streaming-dominated landscape. Industry experts including former GroupM chief investment officer Rino Scanzoni,

CREATOR ECONOMY

TV Netting More Watch-Time On Social Video

While January saw major news events, Tubular Labs analysis shows TV’s increasing move toward social video is coming through uploads.

CREATOR ECONOMY

SNL50's Social Video Success Sets Sights On A Billion Views

Saturday Night Live's big 50th anniversary weekend extravaganza has already been a welcome shot in the arm for the long-running NBC comedy show. Data from Tubular Labs reveals that in the last seven days (Feb. 12-18), SNL-related videos have generated nearly 400 million views on TikTok alone. * Other

TV

NBA Playoffs, NFL Draft Help ABC Stay Atop TV Network Ranking

ABC captured a 7.92% viewership share across April 22-28, 2024.

TV

The Value of Disney+’s Taylor Swift Era

This week on The Measure: * The Value of Disney+’s Taylor Swift Era * Consumer Cellular Dials Up More Ad Reach * Hulu Hits New Social Video Heights * NBA Postseason Audiences Are a Slam Dunk * Video Game Adaptations Have Room to Grow * This Week’s Free Report: Engaging Gamers & Understanding their

TV

CPG Brand Finds Success on VIZIO Home Screen

One CPG giant decided to leverage VIZIO’s Smart TV Home Screen for its first global brand campaign in over 150 years.

TV

Football, NYE Bash Propel CBS to Top of Most-Watched TV Networks Ranking

The network captured a 9.51% viewership share for Dec. 25-31, per Inscape.

TV

Fox Retains First Place for Most-Watched TV Networks

NFL and college football helped the network score a 7.73% viewership share last week, per Inscape.

TV

Football, World Series Drive Fox to No. 1 on TV Network Ranking

The network captured an 8.31% viewership share last week, per Inscape.

TV

Thanks to Football, CBS Again Leads TV Network Ranking

The network captured an 8.38% viewership share last week, per Inscape

TV

Do TV Audiences Need Local Flavor?

Audiences are torn about whether they need local broadcast stations to feel sufficiently informed, as TVREV’s report, Local TV: Perils & Promise In the Age of Streaming, notes. * According to the report, 35% of respondents (all over 25 years old) stated they would feel sufficiently informed by other sources

TV

Apple's Long-Tail TV Demand

The following is a selection from Brandon Katz of Parrot Analytics. Apple TV+ has figured out how to generate demand around its shows – and keep it, even 6 to 12 months after initial release. Data from Parrot Analytics spotlights how Apple shows are winning in both the short and long

TV

Football Propels CBS to Top of TV Network Ranking

The network captured 8.62% of all minutes watched on TV last week, per Inscape.

Streaming

Netflix's Stream Drying Up

The following is a selection from Brandon Katz of Parrot Analytics. Netflix’s streaming originals footprint is quickly shrinking, according to data from Parrot Analytics. And its share of premieres has dipped even further, as the competitive landscape catches up. * Netflix’s supply share of global streaming original titles has

TV

NBC Wins for Weekly TV Network Watch-Time

The network captured 8.02% of all minutes watched on TV last week, per Inscape.

TV Audience Featured

Coach Prime Doesn't Need Primetime

First-year Colorado football coach Deion Sanders got Fox’s Big Noon college football slot off to a roaring start in week one of the season. According to iSpot data, the Buffaloes’ upset win over TCU had over 2.4 million out-of-home (OOH) viewers for a noon Saturday start – No. 2

TV

Nissan Tops Ranking of Most-Seen Auto TV Ads

A commercial for the '23 Rogue received 191.4 million national TV ad impressions, per iSpot.

TV

NBC’s Sunday Night Football Gets a ‘Swift Lift’

Is it true romance? A PR stunt? Just two adults spending time together? One thing is for sure: Taylor Swift and Travis Kelce are capturing a lot of attention these days as rumors swirl and fans scour the media for clues. One entity that’s already reaping benefits is NBC.

TV

Spanish-Language TV Ads Soar

iSpot’s new Spanish-language TV advertising report shows major gains year-over-year, with household ad impressions jumping by over 26% from Q1 through Q3. For the brands paying attention to these trends, there's a major opportunity to reach a growing audience in the U.S. (as the number of

TV

Bashing TikTok: Sponsored By TikTok

Audiences that tuned into Wednesday night’s Republican Primary Debate on Fox News heard many familiar talk tracks, including back-and-forth around the societal and security issues with TikTok. Entertainingly, that conversation was followed directly – at 10:29 p.m. – by an ad for the social video app, “Meet Jessie Whittington.

TV

These Were the Five Most-Seen Auto TV Ads Last Week

Lexus, Ram Trucks and Subaru lead the pack for national TV ad impressions Sept. 11-17, per iSpot.

TV

Beer Advertising Battlegrounds

Modelo's rise to the top of the U.S. beer market is partly due to marketing strategy. Below, iSpot data shows how top beer brands that focused on Spanish-language TV ad impressions this year... and some did so far more than others. * Five different brands, led by Coarona

MUSIC

Wireless Brands Are Singing Older Tunes

Songtradr used its AI sonic analysis technology to evaluate the songs licensed in some of the most-seen wireless ads on TV

TV

Insurance TV Ad Impressions Decrease 17% Year-Over-Year

iSpot’s new insurance industry report includes this major takeaway: Insurance brand TV ad impressions declined by 17% YoY from Jan. 1-Aug. 31. The report also uncovered these major findings: * Auto & general insurance brands saw a YoY increase share of TV ad impressions delivered during daytime, from 16.56%

Local TV

Who Is Watching Local Broadcast TV?

After surveying more than 60K Americans aged 25 and older, TVREV's new report – Local TV: Perils & Promise In The Age Of Streaming -- confirms some conventional thinking, while also providing some surprising findings. * Nearly two-thirds (63%) of those over 65 report watching local broadcast every day, with