Apple's Long-Tail TV Demand
The following is a selection from Brandon Katz of Parrot Analytics.
Apple TV+ has figured out how to generate demand around its shows – and keep it, even 6 to 12 months after initial release. Data from Parrot Analytics spotlights how Apple shows are winning in both the short and long view.
- Apple TV+ had the largest share of audience demand in the U.S. last quarter concentrated among shows that released new episodes in the last six months – not surpising given the considerably smaller library of Apple TV+ compared to its rivals.
- Disney+ had the smallest share of audience demand in the US last quarter for shows that released new episodes beyond that six month mark.
- This chart presents the demand share for series that aired a new episode either in the last 12 or six months as of September 30, 2023, according to Parrot Analytics. Demand is expressed as a share of the total demand for a platform TV catalog. In essence, it helps provide clarity into whether or not a platform is mostly relying on freshly released new TV content or slightly older programming.