These Were the Five Most-Seen Auto TV Ads Last Week
Lexus, Ram Trucks and Subaru lead the pack for national TV ad impressions Sept. 11-17, per iSpot.
With 341.7 million national TV ad impressions, a Lexus RX spot takes first place on iSpot's latest ranking of the most-seen auto TV ads. The spot highlights features of the RX plug-in hybrid model. College football was a huge driver of impressions, 58.9 million — 5x more than the second-place program, First Take.
- "Life" promoting Ram Truck models, saw a 36% week-over-week increase in TV ad impressions and moved from fourth to second place.
- Subaru's third-place spot harnessed primetime ad airings, which accounted for over a third of the commercial's total 222.6 million national TV ad impressions.
- NFL games delivered top impression counts for the No. 4 ad (Nissan's "All In") and the No. 5 ad (Chevrolet's "For All of Life's Firsts").