Netflix's Stream Drying Up

Netflix's Stream Drying Up
Photo by Venti Views / Unsplash

The following is a selection from Brandon Katz of Parrot Analytics.

Netflix’s streaming originals footprint is quickly shrinking, according to data from Parrot Analytics. And its share of premieres has dipped even further, as the competitive landscape catches up.

  • Netflix’s supply share of global streaming original titles has steadily ticked down since 2020, as new competitors entered the field, falling from 33.1% in Q1 2020 to 25.3% in Q3 2023.
  • Looking at the supply share of new premieres during each quarter, the impact of Netflix’s increased competition is even more stark.
  • As recently as Q3 2021, Netflix accounted for 30.2% of all new streaming original titles released globally. Fast forward two years and Netflix’s share of new streaming originals worldwide is down to 14.7%. Each quarter in 2023 has seen Netflix’s supply share of new streaming original premieres drop below 15%. 

[read the rest of Brandon Katz's post on TVREV]