Nissan Tops Ranking of Most-Seen Auto TV Ads

A commercial for the '23 Rogue received 191.4 million national TV ad impressions, per iSpot.

Nissan Tops Ranking of Most-Seen Auto TV Ads
Photo by Matthijs Waanders / Unsplash

Nissan leads iSpot.tv's latest ranking of the most-seen auto TV ads with a commercial for the '23 Rogue that ran up 191.4 million national TV ad impressions. Per iSpot’s Creative Assessment, this commercial had an 84% brand match (the percentage of survey respondents who remembered it was a Nissan ad after watching it), above the recent automaker industry norm of 75%.

  • At No. 2: Hyundai's "Welcome Back to the Commute," which had 132.4 million national TV ad impressions, 72% of which came from primetime ad airings.
  • A Jeep ad featuring Derek and Hannah Jeter takes third place with 126.4 million impressions.
  • Kia (118.1 million impressions) and Subaru (108.8 million) round out the ranking.