The Business Of Data With Jon Lafayette: Have It Your Way
The most important data are results. That's the goal. Sell more stuff. Generate more revenue. Boost the stock price. Rinse and repeat. When you find out what inputs contribute to those results, you've got the recipe for success, as one burger chain found out.
Burger King Finds Linear TV a Tasty Choice, iSpot Reports
Nearly 60% of the viewers who saw the commercials and visited a Burger King location did so within two days
Burger King is finding success in the fast-food world with a media strategy that emphasizes linear TV networks, according to iSpot, a data company focused on measuring the outcomes of advertising campaigns.
According to iSpot, Burger King was able to take advantage of a market inefficiency as its competitors in the quick-service restaurant category chose to target specific audiences via streaming. Using linear, Burger King was able to achieve broad audience reach.
Over the first four months of the year, Burger King accounted for more than 20% of all QSR linear ad impressions. The linear network it relied on most was TV Land, which delivered 6.59% of the campaign’s impressions. [READ MORE]
Madhive Brings Agents to Local Ad Markets
Just when you thought you’ve heard enough about how artificial intelligence is going to make everything about business better, the conversation turned to agents, further automating the complex task of turning data into decision.
The agentic trend has been moving into the advertising business and now Madhive is bringing it into local markets.
Madhive, a demand-side platform designed for local brands and agencies, said it is expanding its Maverick AI to take on agentic capabilities. The company said this is designed to make driving campaign performance more effortless and efficient. [READ MORE]
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