Audiences Now Expect Video Captions
Captions use is surging in the U.S., outcomes grow as TV ad buyer priority (and challenge), plus more in this week's Data Dose newsletter.
This Week’s Data Dose:
- U.S. Audiences Now Expect Captions Everywhere
- Outcomes Are TV Buyers’ Top Priority (And Top Challenge)
- Colbert’s Stretch-Run YouTube Surge
- How ‘Knicks For Clicks’ Can Pay Off For News
- This Week’s Free Report: Global Ad Accessibility Report 2026 (via XR Extreme Reach)
U.S. Audiences Now Expect Captions Everywhere
New XR Extreme Reach data uncovers a major shift: 87% of Americans are using captions at least sometimes, and nearly half (49%) use captions often/always when watching video. It’s a trend that advertisers need to catch up on ASAP. [READ MORE]
Outcomes Are TV Buyers’ Top Priority (And Top Challenge)
Business outcomes are the most critical factor by far for TV buyers, according to a recent survey from iSpot. The findings also show that outcomes measurement is the biggest challenge, with 46.5% ranking it No. 1. [READ MORE]
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Colbert’s Stretch-Run YouTube Surge
As Stephen Colbert approached his final show for CBS, viewers were making it appointment viewing. Tubular Labs data reveals The Late Show’s unique U.S. YouTube viewers and watch-time both jumped 20% in April with Colbert getting looser and big-name guests streamed in. [READ MORE]
How ‘Knicks For Clicks’ Can Pay Off For News
The Knicks’ impressive run through the NBA Playoffs so far has sparked significant news search interest over the last month, as Google data shows. In the last week, the team’s series with the Cavaliers was the No. 2 U.S. sports search, too. [READ MORE]
This Week’s Free Report: Global Ad Accessibility Report 2026 (from XR Extreme Reach)
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