How The San Antonio Spurs Win On Social Video

On the court, the San Antonio Spurs have been one of the NBA's most consistent franchises over the last few decades. And after contending for a title most seasons between 1999 and 2017, the team's eventual dip in success almost immediately landed them generational center Victor Wembanyama.

You could see how that level of winning for so long could spark some enthusiasm on social video as well. And the team has met the moment during this year's run to the NBA Finals against the New York Knicks, as data from Tubular Labs highlights.

• Since the start of the playoffs, the Spurs' Instagram feed has generated 1.1 billion views – and 20.2 million engagements (both totals equaled more than those for the other three conference finals teams combined).
• The Spurs' Instagram approach has been largely focused on shorter video highlights from the playoffs thus far, with the most views coming from various clips during the Western Conference Finals – though the most views came around Stephon Castle's game 2 dunk (18.2 million), rather than Wembanyama's deep three in game 1 (12.3 million).
• San Antonio has uploaded over 700 Instagram videos since the start of the playoffs. On top of the game highlights, the team also efforts to forge a personal connection with audiences, with additional emphasis on former players, behind-the-scenes videos and the fans.

See below for a timeline look of the Spurs' Instagram views during the playoffs so far, via Tubular.