TV Viewing Hours Peak As Streaming Grows
Streaming pushes average viewing hours increase, YouTube creators uploading more long-form videos, and more in this week's Data Dose newsletter.
This Week’s Data Dose:
- Streaming Fuels Average TV Viewing Hours Peak
- Creators Upload Longer Videos To Compete With TV
- Captions Fueled By Youth
- Jeep’s Winning Play With Patriotic Ads
- This Week’s Free Report: Global Ad Accessibility Report (via XR Extreme Reach)
Streaming Fuels Average TV Viewing Hours Peak
Inscape’s TV Market Trends Report highlights that in Q4 2025, total TV consumption hours climbed to 22.1 hours per household per week – up 1.5 hours YoY. Nearly all of that (1.4 hours) came from streaming, too. [READ MORE]
Creators Upload Longer Videos To Compete With TV
One reason YouTube sees itself as TV now? Its creators already do. Tubular Labs data shows significant growth in creator videos running 20+, 30+ and 40+ minutes respectively in recent years as YouTube makes a larger play for watch-time. [READ MORE]
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Caption Use Fueled By Youth
Captions are being used (at least sometimes) by 80% of audiences, and young people are proving key to this major behavioral shift. Data from XR Extreme Reach’s recent accessibility report shows that in countries like France, over two thirds of audiences use captions always/often. [READ MORE]
Jeep’s Winning Play With Patriotic Ads
iSpot’s agentic AI platform SAGE dove into what’s driving Jeep’s ad success this year, and one of the big findings: Patriotic ads are winning with their core audiences. Patriotic ads scored higher likeability with viewers than mentioned patriotic themes than the overall average. [READ MORE]
This Week’s Free Report: Global Ad Accessibility Report 2026 (from XR Extreme Reach)
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