Social Video

A collection of 231 posts

MUSIC

Jain's 'Makeba' Gets Second Wind

"Makeba" by Jain was released over eight years ago with minimal success initially. But thanks to use on TikTok, the song resurfaced in late 2022/early 2023, and hit global music charts this summer – as Tubular Labs' new half-year report digs into more. * The newfound success of

CREATOR ECONOMY

ChatGPT's Social Video Story

ChatGPT has been a major topic of discussion on every medium this year, including TikTok. Data from Tubular Labs' new half-year report reveals which video categories are getting the most views around ChatGPT – a list led by entrepreneurship & financial freedom (30%) and school videos (24%). * Among all TikTok

SPORTS

Women's Sports Content Keeps Winning

In advance of the 2023 FIFA Women's World Cup, it's worth noting just how much women's sports content has grown over the past year. Tubular Labs recently published a blog post around women's sports social video increases, with some impressive findings: * In

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REPORTS

Special Report: Social Video Funnel Optimization: Your Educational Guide to Success

Ever feel like social video investments win you a spike in viewership but tying results to conversions or brand preference is overwhelming? The vast, evolving universe of social can be difficult for marketers to harness and drive measurable results. Likewise, the end goal isn’t always surface-level success, such as

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REPORTS

Special Report: The Influencer Identification Guide

Best practices for influencer identification that go beyond subscriber & view counts. Some might say building out the perfect influencer portfolio is an art, but at Tubular— it’s a science. There are millions of influencers out there and Tubular has coverage of more than 25M of them. With Tubular’

CREATOR ECONOMY

When Is 'Primetime' For Social Video Content?

New data from Tubular Labs reveals that beauty influencers received the most TikTok views (11.4 billion) at 1 p.m. ET over the last 90 days. It’s long been unclear if there’s really a “primetime” window for social video content, but data like this arms both creators

CREATOR ECONOMY

Why MrBeast Was A Perfect Fit For NFL’s Super Bowl Ad

Surprisingly, MrBeast was a perfect fit for the NFL, as it — like all leagues and networks — tries to attract younger audiences.

Social Video

Super Bowl Advertisers Get ‘Super’-Sized Video Views

Advertising during the Super Bowl is a major investment for brands, and some will opt to try and extend the reach of TV ad buys with social video content. Data from Tubular Labs shows which brands are getting the most YouTube views on Super Bowl videos in the last 30

Social Video

What Are Beyoncé Audiences Shopping For At Target?

Whether Beyoncé sets the Grammy award wins record or not this weekend, her audience is already winning with certain product categories at Target. Consumer Insights data from Tubular Labs below shows which product categories Beyoncé’s VEVO YouTube audience is most likely to shop for at Target, perhaps telegraphing future

Social Video

The Eagles Are The Most Popular NFL Team On Social Video

Ahead of the NFL playoffs kicking off tomorrow, insights from Tubular Labs show us which teams dominated social video during the regular season, from September 8 to January 8. The Bills ranked first in total views across Twitter and Facebook, with 73.1 and 68.4 million views, respectively, while

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REPORTS

Special Report: Navigating Social Video in 2023 -- What You Need To Thrive

Tubular has identified five areas in social video where marketers need to focus to get ahead of the game, and why. 1. Social video solidifies its position in marketing channel planning strategy 2. Creators are the new economic drivers 3. Digital communities influence social change 4. Augmented reality fuels virtual

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REPORTS

Special Report: 2022 Social Video #Rewind

Tubular together this year’s most significant Social Video insights to serve you one fun filled #throwback into 2022. Sign in now or subscribe to get the FREE download link below.

Social Video

Shorts Ruled 2022 On YouTube (Plus More Social Video Takeaways From Last Year)

To wrap up 2022, Tubular Labs assembled a lengthy collection of insights from the year in social video trends, top videos, creators and more. It’s worth digging into the entire “rewind” piece on the company’s blog, but as social video continues to grow — and even rival TV in

Social Video

Sports Videos Still Have Bounce, Grow 33% Year-Over-Year On YouTube

You’d think there was a limit on how much sports content audiences could watch across all screens, but apparently we’ve yet to reach that point. Data from Tubular Labs’ Q4 category infographics revealed that YouTube views for sports-related videos grew 33% year-over-year as of October 2022. * Interestingly, lumberjack

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Tubular Labs

Special Report: Watching Is Better Than Listening -- How To Build Brand Preference Using Social Behaviors

Brand marketers have to work harder every day to earn brand preference and customer loyalty by cutting through media clutter and creating authentic engagement opportunities. While this can seem daunting, social video emerges as a channel where marketers can reach coveted audiences, and also learn about them. To create an

CREATOR ECONOMY

Travel Audiences Love The Beach

A new Tubular Labs infographic on travel shares trends around viewership and consumer behaviors...

CREATOR ECONOMY

Messi's Social Media Presence Climbs In November

Leo Messi’s social media clout is skyrocketing, hot off the tails of a World Cup Championship. From October to November of this year, the GOAT’s unique viewership more than doubled from 4.2M to 8.6M viewers, according to data from Tubular Labs.

Social Video

Electronics Video Viewers Want To Go Fast

New infographics released by Tubular Labs include a deep-dive on electronics video viewers on YouTube.

Social Video

Leo Messi Fans Are 69.4x More Likely To Watch MLS Content Than The Norm

The 2022 World Cup is almost over, and Lionel Messi silenced the doubters. As the GOAT contends for his first World Cup trophy, insights from Tubular Labs show interesting social video viewing habits coming from fans of the Argentine superstar. Audiences searching for Messi also have a high propensity for

CREATOR ECONOMY

Workwear Videos Win With Fashion Audiences

After nearly three years of working from home, no one knows what to wear anymore – and they’re watching YouTube to figure it out. A new Tubular Labs infographic on fashion shares trends around viewership and consumer behaviors, including the discovery that fashion audiences are watching a lot of videos

Social Video

Mexico Soccer Fans Are 61.9x More Likely To Shop For PS5 Games On Amazon

Insights from Tubular Labs show interesting shopping trends coming from fans of El Tri – audiences searching for "Mexico Soccer" have the highest Amazon shopping affinity

Social Video

U.S. Soccer Fans Are 91.7x More Likely To Shop For Sunglasses On Amazon

With the 2022 World Cup in Qatar underway, U.S. Soccer has got the nation's attention, especially since the team missed the previous tournament in 2018. Amid the soccer frenzy, insights from Tubular Labs show interesting shopping trends coming from fans of the red white and blue. Audiences

Social Video

LADbible Outpaces Domestic Creators For U.S. Unique Viewers In October

Using Audience Ratings data from Tubular Labs, we're able to see which creators reach the largest collection of unique viewers in the United States across Facebook and YouTube. And interestingly, the answer is not a U.S.-based creator. In October 2022, LADbible reached 86.3 million unique

Social Video

Reels-y Effective Content Types On Instagram

A new annual survey from CreatorIQ reveals numerous findings around the creator economy, including just how important Instagram Reels have become. According to the report, respondents say Reels are the most effective (most likely to drive engagement/outcomes) content type on Instagram 71% of the time. But just 10% said

Social Video

These Shopping Categories Score With Soccer Fans

With the World Cup just days away, Tubular Labs shares data around what soccer social video viewers are shopping for most (which may perhaps give glimpses into the types of brands that should activate around the World Cup’s TV and digital content). Chief among them? Xbox, which leads the