Special Report: Watching Is Better Than Listening -- How To Build Brand Preference Using Social Behaviors

Brand marketers have to work harder every day to earn brand preference and customer loyalty by cutting through media clutter and creating authentic engagement opportunities.

While this can seem daunting, social video emerges as a channel where marketers can reach coveted audiences, and also learn about them. To create an environment where a customer chooses your brand or product over another—basing decisions on what consumers and audiences do provides a more valuable series of metrics than what people say. If a person says they like a brand, but don’t actually purchase from it, is that knowledge valuable?

In this piece, we’ll walk through five steps to uncovering untapped areas for brand perception growth with Tubular’s full visibility into using insights from social behaviors.

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