The Eagles Are The Most Popular NFL Team On Social Video

Ahead of the NFL playoffs kicking off tomorrow, insights from Tubular Labs show us which teams dominated social video during the regular season, from September 8 to January 8. The Bills ranked first in total views across Twitter and Facebook, with 73.1 and 68.4 million views, respectively, while the Eagles produced a steady stream of content across multiple channels, ranking first in total views on YouTube (60.2M), 2nd on Facebook (55.2M), and 5th on Twitter (41.5M), putting them ahead of the Bills in total views overall.

• The Eagles also ranked first in total uploads across their social channels, with 3181 videos, while the Bills didn't crack the top 5.
• 8 of the top 10 teams by total views are playoff bound, showing that good performance on the field is rewarded with better performance on social media.