TV Audience

A collection of 226 posts

TV Audience

Women’s College Basketball Cracks Top 20 For Watch-Time Feb. 27-Mar. 5

For the first time this season, women’s college basketball makes it into Inscape's weekly ranking of the most-watched programs.

CREATOR ECONOMY

Paul vs. Fury: How Influencer Boxers Can Punch Up Fight Viewership

The Feb. 26 boxing match between Tommy Fury and Jake Paul is one of the best examples yet of how social media clout can turn into real-world results. The fight, which took place in Saudi Arabia and was available to watch via pay-per-view, drew a global audience — and you can

TV Audience

Basketball Scores For Watch-Time For Feb. 20-26

With March Madness approaching, things are heating up on the basketball court.

TV Audience

Daytona 500, ‘Yellowstone’ Crack Top Ten Most-Watched Programs for Feb. 13-19

Men's college basketball took first place for watch-time, but the Daytona 500 zooms into the top ten while a 'Yellowstone' puts it in eighth place.

TV Audience

Super Bowl LVII Dominates TV Watch-Time for Feb. 6-12

The Big Game and related coverage accounted for 9.46% of watch-time during the week.

TV Audience

Men's College Basketball Leads Most-Watched Programming for Jan. 30-Feb. 5

Men's college basketball accounted for 2.02% of watch-time during the week, while the NBA was in third place with 1.22% of minutes watched.

TV Audience

NFL Playoffs’ Weekend Watch-Time Dominance

The NFL always owns weekend TV viewership in-season, and that goes double for the playoffs. Data from Inscape reveals how much the NFL’s share of watch-time climbed during each round of the postseason in January, culminating in an enormous 36.08% of linear TV minutes watched the day of

TV Audience

NFL Leads Most-Watched Programming for Jan. 23-29

NFL games took first place in the most-watched programs ranking for Jan. 23-29, according to data from Inscape.

TV Audience

NFL Controls Wildcard Weekend Watch-Time

The NFL being a behemoth on TV isn’t breaking news, but it’s notable just the same how much the opening round of the playoffs dominated watch-time. Data from Inscape shows the NFL’s six wildcard games accounted for 21.56% of TV minutes watched from Jan. 14-16, and

TV

Syndicated TV's Staying Power

Premium programming is a major source of TV ad impressions, but many syndicated shows still deliver impressive reach as well. iSpot data shared with TV News Check spotlights the top syndicated programs by impressions, with Friends clearly leading the way. The sitcom delivered over 21.3 billion TV ad impressions

TV Audience

Grey’s Anatomy Still The Hottest Show For Music Searches

Say what you will about Grey’s Anatomy, but the show has its fans – and music searchers, as end-of-year data from Tunefind (a Songtradr company) recently revealed. Grey’s Anatomy had 1% more music searches on Tunefind in 2022 than HBO hit Euphoria to continue its hot streak as the

TV

Pets Win For Brands In 2022’s Most Likeable TV Ads

Among the many insights included in iSpot’s upcoming 2022 TV advertising report is a look at the most likeable ads of the year. Data from iSpot’s Creative Assessment survey reveals pet-centric ads were a hit, with Chewy.com, PetSmart and Chevy’s cat-focused “Walter in Winter” all among

TV Audience

World Cup Keeps Scoring Audience Watch-Time

The 2022 FIFA Men's World Cup keeps rolling into the knockout rounds. And despite the change from its usual place on the calendar, the games continue to draw a huge audience relative to the rest of TV. Data from Inscape shows that from Nov. 20-Dec. 5, English- and

TV

NFL, College Football Audience Overlap Minimizes Incremental Reach (Report)

NFL and college football TV audiences aren't the separate islands that conventional wisdom has long suggested. A new report from VIZIO Ads (using Inscape ACR data) spotlights how these audiences overlap significantly, and how a very small portion of TV audiences exclusively watch college football over the NFL.

TV

79% Of NFL Viewers' TV Watch-Time Spent Watching Non-Sports Programs (Report)

While NFL games present a golden opportunity for advertisers to reach large audiences, those audiences also watch plenty of other programming... and much of it is cheaper to advertise against than NFL games. A new report from VIZIO (using Inscape ACR data) showcases how brands can find football audiences elsewhere

TV Audience

Fox Nabs Nearly 10% Of TV Watch-Time From Nov. 21-27

Inscape data shared with Broadcasting & Cable reveals that Fox jumped to the most-watched network from Nov. 21-27, with 9.99% of all live linear watch-time. That's up from 5.22% the week before, as Fox benefited from major sporting events during the holiday weekend. Along with its

TV Audience

NFL Gobbles Up Turkey Day Watch Time

With three competitive games on Thanksgiving Day, the NFL dominated televisions, as shown by data from Inscape. The league accounted for over 26% of all minutes watched on Nov. 24, which was 4 times the total for the next most-watched program (NBC’s Macy’s Thanksgiving Day broadcast). Some other

TV Audience

Weekly TV Snapshot: Football Leads, But Basketball Jumps Up

Here's a quick snapshot of TV by the numbers for the week of November 14-20, highlighting the most-watched shows and networks using glass-level data from Inscape.

TV Audience

Yellowstone Remains Paramount Network’s Peak Program

Paramount Network’s Yellowstone was the second most-watched show on Sunday, according to VIZIO’s Inscape, largely as a result of its two-hour season five premiere. When also including reruns leading up to the new episodes, the show accounted for 6.16% of all live, linear minutes watched during the

TV Audience

Weekly TV Snapshot: Another Sports-Studded Week

Sports take four of the top five spots for the most-watched programming during the week of October 31 through November 6, according to Vizio's Inscape. NFL games accounted for 5.56% of minutes watched, down slightly from the previous week's 5.89%. On the other hand,

TV Audience

World Series Goes Head-To-Head With Football On Broadcast TV

While football owns the fall, this year’s World Series still managed to compete for eyeballs across broadcast networks. Data from VIZIO’s Inscape shows that from Oct. 28-Nov. 5 the World Series accounted for 10.78% of minutes watched across ABC, CBS, Fox and NBC. That barely trailed the

TV Audience

Weekly TV Snapshot: Sports, Sports and More Sports

Football season is in full swing and nothing can unseat the NFL when it comes to viewership: Per Vizio's Inscape, games accounted for 5.89% of all live, linear minutes watched from October 24-30, up slightly from the previous week's 5.34%. A few additional insights:

TV Audience

AMC Dominates Watch-Time for Horror Genre

According to data from Vizio's Inscape, AMC dominated the scares this Halloween, capturing 54% of all minutes watched of the horror genre on live, linear TV from Sept. 1 through Oct. 20, up from 41% during the same period in 2021. Syfy takes second, with 10.5% of

TV Audience

The Most-Watched Horror Movies on Live, Linear TV

To celebrate spooky season, Vizio's Inscape examined the horror genre across live, linear TV to reveal the most-watched horror movies as Halloween approached. * Two installments of the Halloween franchise made the top five: Halloween H20: 20 Years Later, which captured 5.18% of all minutes watched of horror

TV Audience

Yellowstone’s Peak Performance On TV

With Yellowstone’s season five premiere right on the horizon, we used data from VIZIO’s Inscape to quantify the success of the hit Paramount Network show. During season four – Nov. 7, 2021-Jan. 2, 2022 – Yellowstone was No. 11 among all programs by watch-time. The show also accounted for nearly