March Madness Has Begun: Live TV Viewership Stats
Data from Inscape reveals just how much time people are spending watching March Madness live this year.
According to Inscape, the 2023 NCAA Men’s Basketball Tournament accounted for nearly 10% of all live, linear minutes watched during the week of Mar. 13-19. Add in women's basketball and that number goes up to nearly 11% — far above anything else on TV. Some additional insights about the top programming and networks on TV:
- The 2023 World Baseball Classic jumps into third place from No. 12 previously, accounting for 0.88% of minutes watched, as the U.S. team marched through the quarter and semifinals.
- Week-over-week program ranking newcomers include Gunsmoke (No. 11), Chicago P.D. (No. 21) and The First 48 (No. 23).
- On the network side of things, CBS takes first place with 9.73% of watch-time, much of which was driven by the NCAA Men’s Basketball Tournament.
- Thanks almost entirely to March Madness, truTV vaults into the ranking at No. 17, snagging 1.31% of minutes watched.
Read more and see the full network ranking at TVREV.com.
