World Cup Keeps Scoring Audience Watch-Time

The 2022 FIFA Men's World Cup keeps rolling into the knockout rounds. And despite the change from its usual place on the calendar, the games continue to draw a huge audience relative to the rest of TV.

Data from Inscape shows that from Nov. 20-Dec. 5, English- and Spanish-language World Cup game airings accounted for 3.30% of all live, linear minutes watched. That would rank No. 3 in the timeframe behind just the NFL and college football.

• Watch-time for Fox and FS1 English-language airings deliver 2.40% of watch-time, versus 0.90% for Spanish-language across Telemundo and Universo.
• Narrowing to days when the U.S. Men's National Team played, that number was as high as 5.68% on Nov. 25 (the day of the group stage match with England).
• Looking only at the days when Mexico played, share of watch-time topped out at 3.37% on Nov. 22 – the team's opening group stage match against Poland.