TV Audience

Golf Putts Into First Place For Recent Live TV Viewership

The 2023 Masters Tournament scored for live TV viewership during the week of April 3-9, per data from Inscape.

Eleanor Semeraro

Apr 11, 2023 • 1 min read

The 2023 Masters Tournament and related coverage scored over 4% of all live, linear minutes watched during the week of April 3-9, placing it solidly in first place for the program ranking, per data from Inscape. The NCAA men’s basketball championship game on April 3 scored 0.83% of minutes watched for the entire week, putting it in sixth place — not too shabby considering it was a single game.

Some additional insights about the recent top programs and networks on TV:

Although it remains in fourth place, NBA games saw a week-over-week increase in minutes watch-time, up to 0.97% from 0.95% as the regular season came to a close.
With Donald J. Trump’s arraignment in New York City on April 4, it’s no surprise that multiple news programs have week-over-week ranking increases, including Today, America Reports, America’s Newsroom, CBS Mornings, Tucker Carlson Tonight and Hannity.
Looking at networks, CBS retains its No. 1 position week-over-week, increasing its share of watch-time to 9.15% from 8.05% previously, thanks in part to the NCAA men’s basketball championship telecast and 2023 Masters coverage.
The Golf Channel (No. 16) and Bravo were the two week-over-week ranking newcomers (No. 25).