Women's Basketball Sees Week-Over-Week Increase in Watch-Time

Although the 2023 NCAA Men’s Basketball Tournament remains the No. 1 program week-over-week, it saw a decline in watch-time. Meanwhile, the women’s tournament increased its share of viewership and moved into third place.

Women's Basketball Sees Week-Over-Week  Increase in Watch-Time
Photo by Markus Spiske / Unsplash

According to viewership data from Inscape, the 2023 NCAA Women's Basketball Tournament captured 1.11% of all live, linear minutes watched on TV for Mar. 20-26. That's an increase from the previous week's 0.79%, putting it in third place in the program ranking. Men's basketball, meanwhile, remains at No. 1, but saw a decrease in minutes watched (down to 4.70% from 9.88% previously). Some additional insights about the top programming and networks on TV:

  • PGA Tour Golf had a notable week-over-week increase in watch-time — capturing 1.40% compared to 0.68% previously — and moves into second place from eighth.
  • The First 48 was another program with a noticeable week-over-week ranking increase, rising from No. 23 to No. 17, with reruns plus a new episode accounting for 0.48% of watch-time for the week.
  • Looking at the network ranking, CBS is holding steady in first place, although it saw a slight decrease in watch-time, down to 8.17% from 9.73% the previous week. The NCAA Men’s Tournament remains a titan for the network’s viewership.
  • With 6.59% of watch-time, NBC moves into second place from third previously, helped along by PGA Tour Golf, Today and The Voice.

Read more and see the full network ranking at TVREV.com.