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Super Bowl

A collection of 78 posts
Super Bowl LVII Dominates TV Watch-Time for Feb. 6-12
SPORTS

Super Bowl LVII Dominates TV Watch-Time for Feb. 6-12

The Big Game and related coverage accounted for 9.46% of watch-time during the week.
Feb 14, 2023 1 min read
PopCorners’ First Super Bowl Spot is 'Breaking Good'
SPORTS

PopCorners’ First Super Bowl Spot is 'Breaking Good'

PopCorners makes its Super Bowl debut this year with a spot based on Breaking Bad and its stars, Bryan Cranston and Aaron Paul. Using the hit show is working for consumers before the game. iSpot Creative Assessment Survey data shows the commercial is garnering 13% more attention than the norm
Feb 12, 2023 1 min read
Super Bowl Advertisers Get ‘Super’-Sized Video Views
Social Video

Super Bowl Advertisers Get ‘Super’-Sized Video Views

Advertising during the Super Bowl is a major investment for brands, and some will opt to try and extend the reach of TV ad buys with social video content. Data from Tubular Labs shows which brands are getting the most YouTube views on Super Bowl videos in the last 30
Feb 8, 2023 1 min read
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