Doritos Super Bowl Spot Wins for Engagement
The Big Game ad from Doritos drove nearly 2 million engagements for the brand.
Doritos wasn’t the only brand to tap musical power for its Super Bowl LVII spot, but it was one of the most successful: According to CreatorIQ, its Big Game ad featuring Jack Harlow and Missy Elliot drove nearly 2 million engagements for the brand.
- Pepsi gets an honorable mention, with 1.1 million engagements thanks to its Super Bowl spot featuring Ben Stiller and Steve Martin joking about Pepsi Zero Sugar.
You can download CreatorIQ’s full Super Bowl report here.