Streaming Catches Super Bowl Uptick

Streaming Catches Super Bowl Uptick
Photo by BoliviaInteligente / Unsplash

National linear TV still controls Super Bowl watch-time, but by a shrinking margin – as data from Inscape dives into. While linear TV’s share of Big Game viewing fell by 3.9% year-over-year, streaming climbed by 2.1%. More from Inscape's analysis of Sunday's Super Bowl LVIII matchup between the Kansas City Chiefs and San Francisco 49ers:

  • National linear TV accounted for just over 50% (50.7%) of Super Bowl watch-time as other sources have eaten into its once commanding lead.
  • Streaming accounted for nearly 36% of Super Bowl minutes watched, plus another 3.2% was through gaming consoles.
  • OTA antenna popularity growth, paired with streaming's continued rise, helps fuel OTA's own increase to 10.2% of viewing time.
  • In all, the findings showcase how the most effective measurement of major events like the Super Bowl (and others) is a full picture of how audiences are tuning in.