Streaming Ads - THE MEASURE (Page 3)

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Streaming Ads

A collection of 54 posts

Streaming Services Hit The Right Holiday Promo Notes

Streaming Services Hit The Right Holiday Promo Notes

There is no shortage of holiday ads on TV right now, but some spots are landing better than others for audiences. And while many industries are finding success with their respective holiday commercials, responses from iSpot's Creative Assessment Survey shows that some of the most effective ads so

Could Hulu Stymie Disney's Streaming Outlook?

Could Hulu Stymie Disney's Streaming Outlook?

The following is a selection from Brandon Katz of Parrot Analytics. The Walt Disney Company is acquiring Comcast’s remaining 33% stake in Hul. But what exactly is Disney getting with this deal? Data from Parrot Analytics looked at demand shares to shed light on how Hulu is still very

Tubi Uses Movies To Take Lead In The FAST Lane

Tubi Uses Movies To Take Lead In The FAST Lane

The following is a selection from Brandon Katz of Parrot Analytics. Free ad-supported streaming television, or FAST, has become quite the trendy topic of conversation throughout Hollywood in recent years. And to begin understanding the consumer use case for FAST, we can explore what audiences are actually watching on the

Which ‘Plus’ Gets Biggest Ad Push?

TV ADVERTISING Featured

Which ‘Plus’ Gets Biggest Ad Push?

Paramount+ is getting the biggest TV promo push of any streaming service, and in general, streamers are betting on NFL audiences – as new data from iSpot’s Q3 report showcases. * NFL games delivered 9% of Q3 TV ad impressions for streaming services (No. 1 among all programs), while college football