Tubi Uses Movies To Take Lead In The FAST Lane
The following is a selection from Brandon Katz of Parrot Analytics.
Free ad-supported streaming television, or FAST, has become quite the trendy topic of conversation throughout Hollywood in recent years. And to begin understanding the consumer use case for FAST, we can explore what audiences are actually watching on the platforms.
- The chart above shows the total demand for all shows and movies available on four major FAST platforms (Tubi, The Roku Channel, Pluto TV and Freevee) in the U.S. in August, according to Parrot Analytics.
- Tubi (Fox) leads the way in terms of total demand, with a decided movie focus – something also seen with Pluto (Paramount) and Freevee (Amazon).
- Roku, meanwhile, sits at No. 2 in terms of overall demand, with a larger focus on TV than competitors.
- Understanding what types of content audiences are most seeking out on these platforms can help most effectively direct ad dollars as brands and agencies invest more heavily into FASTs.