Which ‘Plus’ Gets Biggest Ad Push?

Which ‘Plus’ Gets Biggest Ad Push?
Photo by Bastian Riccardi / Unsplash

Paramount+ is getting the biggest TV promo push of any streaming service, and in general, streamers are betting on NFL audiences – as new data from iSpot’s Q3 report showcases.

  • NFL games delivered 9% of Q3 TV ad impressions for streaming services (No. 1 among all programs), while college football ranked second with 3.2%.
  • Notably, eight out of the top ten most-seen streaming service TV advertisers in Q3 are affiliated with parent companies that have secured NFL game rights deals, including Paramount, NBCU, Disney, Fox, Google, and Amazon.
  • YouTube TV is also the exclusive home to the NFL Sunday Ticket package, which features all out-of-market Sunday afternoon games. Promos for that package, plus YouTube TV overall, during NFL action helped the service climb 31 spots year-over-year on this list.