Shopping - THE MEASURE

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Shopping

A collection of 20 posts

Households With Children Expect To Spend 43% More During Holidays

Holiday Shopping

Households With Children Expect To Spend 43% More During Holidays

Kids are just now getting back to school, but it's never too late to look ahead toward the holiday season – especially for marketers. New research from LG Ad Solutions' Season's Streamings report digs into U.S. consumer and CTV viewing behaviors in advance of this

16% Of YouTube Views Are On TV

Data Dose Newsletter

16% Of YouTube Views Are On TV

YouTube TV's watch-time win, Chewy is tops, and more in this week's The Measure newsletter.

Theatrical Releases Bring Thunder With Finals Ads

Data Dose Newsletter

Theatrical Releases Bring Thunder With Finals Ads

This Week On The Measure: * Universal Roars With NBA Finals Ads * Restaurant Ads Break Through On CTV In May * Why Data Should Be Labeled, Certified Like Gasoline * Hopper Rides ‘Brain Rot’ To 3x Audience Increase * Online Shoppers Turn to Brand Websites For Deals * This Week’s Free Report: Hidden Trends,

Data Shows More Stans For Tech Brands, Winning Consumer Fandom

Data Dose Newsletter

Data Shows More Stans For Tech Brands, Winning Consumer Fandom

This Week On The Measure: * Tech Giants Winning Consumer Fandom * Longer-Form Videos Dominate YouTube Watch-Time * Learn More About Video Duration At VidCon * WBD Splits Up — But Can It Catch Up? * Nearly 10% Of B2B TV Ad Reach Comes Via Fox News * Majority Of Sports Viewers Like ‘Prime Vision’ AI Features

Brands Are Missing TikTok's Golden Window For Views

Data Dose Newsletter

Brands Are Missing TikTok's Golden Window For Views

This Week On The Measure: * 1-2 Min. TikTok Brand Videos Score Most Views * Michelob Scores As NBA Playoffs’ Top Brand * Truthset’s Gregg Galletta On Data-Rated Audiences * Brand Equity Equals 52% Of Consumer Purchase Motivation * 43% Delaying Apparel Purchases To Wait For Sales * 70% Of Consumers Would Use Wish List

Majority Of Consumers Wish They Could Browse Products Through TVs

Majority Of Consumers Wish They Could Browse Products Through TVs

LG Ad Solutions' recent Shoppable Ad Report details consumer sentiments around shoppable ads on CTV, and how audiences want to interact with those ads. One of the primary takeaways from the report is how a significant portion of consumers polled are interested in utilizing TVs directly for shopping behaviors

Shoppable Ad Survey: 70% Of Consumers Would Use Wish List Directly On TV

Shoppable Ad Survey: 70% Of Consumers Would Use Wish List Directly On TV

Shoppable ads are continuing to grow as a way for brands to reduce the distance between messaging exposure and purchases, and with those changes, consumer appetite for these ads continue to shift as well. LG Ad Solutions' recent study – The Shoppable Ad Report: 2025 And Beyond – takes stock of

Special Report: Beauty & The Screen – CTV’s Impact on Beauty & Grooming Shopping

Special Report: Beauty & The Screen – CTV’s Impact on Beauty & Grooming Shopping

From LG Ad Solutions The US beauty and grooming market is expected to surpass $100 billion in 2024 (per Statista), emphasizing the foundational role that beauty and grooming products play in our lives. LG Ad Solutions conducted a study entitled Beauty & The Screen: CTV’s Impact on Beauty &

What Are Amazon Beauty & Personal Care Shoppers Watching?

CREATOR ECONOMY

What Are Amazon Beauty & Personal Care Shoppers Watching?

The holiday season is already ramping up, with brands, publishers and creators all trying to make the most out of the shopping blitz. New data from Tubular Labs showcases key insights for maximizing social video impact with holiday shoppers this year – including what beauty & personal care shoppers on Amazon

Which Retail TV Ads Are Scoring The Highest Positive Purchase Intent?

Which Retail TV Ads Are Scoring The Highest Positive Purchase Intent?

With retailers already fully into the swing of holiday ad plans, iSpot recently looked at which retail ads were driving the most positive purchase intent – surveyed consumers indicated they were "more" or "much more" likely to buy the product after seeing the spot – since April 1.

Why Don't CTV Users Scan QR Codes Within Ads?

Why Don't CTV Users Scan QR Codes Within Ads?

QR codes are a significant aspect of the growing shoppable ad ecosystem. But some users simply don't interact with QR codes when they see them as part of an ad. New research from LG Ad Solutions explores why that may be. * Far and away, the top reason consumers

How Shoppable Ad Engagement Changes By Category

How Shoppable Ad Engagement Changes By Category

Shoppable TV ads can be used at various points in the purchase funnel to fuel consumer shopping actions. New research from LG Ad Solutions reveals how CTV users would engage with shoppable TV ads in various industries (not exhaustive of all ad industries, of course). * While shoppable apparel and electronics

Music Expands NPR's YouTube Audience To Younger Viewers

Music Expands NPR's YouTube Audience To Younger Viewers

Though the majority of NPR's audience skews older – over 50% of YouTube viewrs are over 45 years old, according to Tubular Labs data – NPR Music is an entirely different story. Thanks in large part to its Tiny Desk series, music allows NPR to expand to a separate audience

How Connected TV Relates To Shopping Behaviors

How Connected TV Relates To Shopping Behaviors

As connected TV audiences keep growing, advertiser activity in CTV environments grows, too. New research from LG Ad Solutions sheds light on shoppable opportunities within CTV, and consumer behaviors related to CTV viewing and TV ads. * 90% of consumers use a TV that's connected to the internet, showcasing

Timing is Everything On Black Friday, Cyber Monday

CREATOR ECONOMY

Timing is Everything On Black Friday, Cyber Monday

As shoppers prepare for the busiest season of the year, brands and agencies are looking to find the best way to find consumers looking for the right deal at the right time. According to a new report from Tubular Labs and Chartbeat, shoppers are looking up deals on mobile post-turkey

Video Insights Help Brands During Football Season

Video Insights Help Brands During Football Season

Football is the most popular sport in the country, so it makes sense that brands want to activate around that content – whether it’s on TV or social media platforms. But NFL and college football ad buys are expensive, and it’s ideal to know that you’re putting messaging

Study: Luxury Brands May Be Recession-Proof

Study: Luxury Brands May Be Recession-Proof

While rececession fears spark plenty of shifts to consumer behaviors, luxury brands may be immune to these dynamics, according to a new study from Wunderkind. The survey found that 89% of consumers are expected to maintain or increase purchases of “luxury-specific” items in the year ahead. Of the consumers surveyed,