Why Don't CTV Users Scan QR Codes Within Ads?

Why Don't CTV Users Scan QR Codes Within Ads?
Photo by Toa Heftiba / Unsplash

QR codes are a significant aspect of the growing shoppable ad ecosystem. But some users simply don't interact with QR codes when they see them as part of an ad. New research from LG Ad Solutions explores why that may be.

  • Far and away, the top reason consumers don't scan QR codes within ads, according to those surveyed by LG Ad Solutions, is they're simply not interested in the product (70% said so) – underscoring the need for audience targeting when utilizing shoppable ads.
  • Another major reason, which can be adjusted within the creative itself: 21% said the ad did not appear for long enough.
  • LG Ad Solutions also found that more than half (53%) of those surveyed wish there was a quick option to buy the product in every TV ad.