TV February's Top Rx Pharma Brands by TV Ad Spend With $25.6 million in estimated national TV ad spend, Skyrizi was the top-spending Rx brand in February.
MARKETING How To Get Consumers To Share Personal Data—Provide Value Marigold finds the most effective tactics in creating a value exchange with consumers includes discounts, coupons, bonus rewards and exclusive access
MARKETING Consumers Purchase Preferred Brands, Regardless of Price Marigold’s 2023 Digital Consumer Trends Index research finds brand loyalty is on the rise as consumers report a willingness to pay more to purchase from their preferred brands.
MARKETING How Best Picture Nominees Stacked Up On Social Video How did Best Picture nominee trailers and promo videos fare on social video?
MARKETING Email Drives More Sales Than SMS, Social and Banner Ads New research from Marigold’s 2023 Digital Consumer Trends Index report indicates email is the most effective channel to influence purchases.
TV FanDuel Keeps Betting on TV Advertising Sports betting keeps growing as the biggest brands in the space continue to spend on TV advertising to entice both new and existing bettors. FanDuel, in particular, has spent $114.3 million on national TV advertising alone over the last 365 days, according to iSpot – which is nearly 35% of
