How Courir Navigated Abandoned Carts to Revitalize Online Sales
With Marigold, Courir saw 12x more customers returning to its website.
One issue confronting online sales for many companies is abandoned carts — visitors leaving a site without completing their purchase. French sneaker fashion brand Courir turned to relationship marketing company Marigold and implementation partner Epsilon to combat this challenge with a series of personalized campaigns. By integrating Marigold Engage into its site and then developing control groups to measure the effectiveness of personalized offers, Courir saw results including:
- Customer return rate increased by 12x.
- Average pages viewed per visit doubled.
- Items added to the basket increased 1.4x.
To learn more, download the full case study here.
