A BTS Look At How UNIQLO Boosted Revenue 9X
UNIQLO leveraged Wunderkind’s Identity Network to deanonymize 45% of site traffic, resulting in a 13x increase in triggered email reach and a 9.4x boost in revenue for the retailer.
With third-party cookies set to sunset later this year, brands are looking to improve their ability to identify site traffic, deliver personalized triggered emails, and drive new revenue. Retailer UNIQLO recently partnered with performance marketing company Wunderkind to tackle these problems head-on.
UNIQLO leveraged Wunderkind’s Identity Network to deanonymize 45% of site traffic, resulting in a 13x increase in triggered email reach and a 9.4x boost in revenue for the retailer. Within just one month of implementation, Wunderkind contributed 4.46% of UNIQLO's total digital revenue.
Expanding its partnership, UNIQLO worked with Wunderkind to incorporate Catalog Modules, a tool tailored to adapt product feeds for targeted email outreach. Embracing this innovation early on, UNIQLO saw a 30% increase in revenue from triggered email campaigns, showcasing the effectiveness of the approach in driving revenue.
For more on how brands like Uniqlo are gearing up for third-party cookie deprecation, go here.