Marigold Helps Camper Footwear Up Email Conversions by 36%
![Marigold Helps Camper Footwear Up Email Conversions by 36%](/content/images/size/w2000/2024/04/t93-w39-history_communication_romain_kremer_slider-2-desktop-1024x551.jpg)
A recent case study from relationship marketing company Marigold reveals how international footwear company Camper saw success with a personalized email campaign. Camper teamed up with Marigold and agency partner BeRepublic to maximize performance of a winter sales campaign via email.
- A key element was a behavior-based targeting strategy paired with A/B testing that helped Camper determine, and then refine, tailored messaging.
- Camper saw a 36% increased conversion rate with the campaign.
- Additionally, there was a 2.3% improvement in click-to-open rates.
Download the full case study here.