LG Ad Solutions

A collection of 50 posts

Data Dose Newsletter

Following CTV's Ad Efficiency Curve

This week's newsletter is sponsored by: This Week On The Measure:  * CTV Advertising’s Recipe For Efficiency * Watch-Time Pop For NFL Playoffs * Snacking On Streaming Ad Impressions * Lively-Baldoni Battle Plays Out On TikTok * Streaming Services Want More Global Content For Gen Z * This Week’s Free Report: LG

TV ADVERTISING

LG Ads, iSpot Uncover Best Practices Around CTV Ad Spend

Connected TV (CTV) is no longer the future—it’s here and for the foreseeable future, here to stay. With nearly half of all TV viewing now occurring on CTVs, CTV ad spend is expected to grow 10% annually through 2027, outpacing Linear TV.  Yet despite this shift, a majority

Data Dose Newsletter

Fox News Grew Watch-Time With Women

This week's newsletter is sponsored by: This Week On The Measure:  * Fox News’ Growing Female Watch-Time * TV Focus Returns Right Back To Football * Cooking Up The Most Likeable NFL Ads * Does Jake Paul Beat Mike Tyson On Social, Too? * Cycling Through Streaming Services * This Week’s Free Report:

Streaming

70% Of Asian CTV Users Will Likely Cycle Through Streaming Apps

LG Ad Solutions' Inclusive Screen: Asian Americans report explores key TV trends for that audience – in particular around streaming behaviors. One of the biggest findings was that 70% of Asian American CTV users are likely to cycle through paid streaming apps. * That figure was 14% higher than the total

Data Dose Newsletter

TikTok, Instagram Battle For Creator Marketing Supremacy

This week's newsletter is sponsored by: This Week On The Measure:  * TikTok, Instagram Battle For Creator ROI Supremacy * House Of Highlights Is A Video Slam Dunk * Reruns Reach Football Audiences * Fox News Grabs Larger Watch-Time Share * Why Do Hispanic Audiences Prefer Streaming? * This Week’s Free Report: NFL

Streaming

Why Do Hispanic Audiences Prefer Streaming?

Hispanic audiences are a large portion of U.S. TV viewing, with their own preferences and motivations for how they tune in. LG Ad Solutions set out to quantify what Hispanic audiences watch and why in part two of its new report series, The Inclusive Screen. * In the report, LG

Data Dose Newsletter

Data In The Details; Exclusive Interview w/ Truthset Founder & CEO

This week's newsletter is sponsored by: This Week On The Measure:  * Handling The Truth, With Truthset Founder & CEO Scott McKinley * Total Recall: Streamers’ Ad Attention Success * MLB Hits Home Run With Playoffs * NFL’s ‘New’ Advertisers Making Early Gains * What Women Want (To Watch) * 66% Of Advertisers

Data Dose Newsletter

Streaming Promos Jockey For Position

This week's newsletter is sponsored by: This Week On The Measure:  * The Streaming Promo Horse Race * Pakman Gobbles Up Watch-Time * 60% Of Smart TVs Solely Streamed Content In Q2 * How Do Audiences Like FAST Ad Breaks? * Holiday Shopping Starting Earlier In 2024 * This Week’s Free Report: Q2

Data Dose Newsletter

Gridiron Gets Watch-Time Win Versus Debate

This week's newsletter is sponsored by: This Week On The Measure:  * Debate Goes Head-To-Head With Football * Streamers Win With Earned Media Value Retention * Gaming Content’s Steady Rise On YouTube * NFL-Themed Ads Score More With Fans * Independents Lean Heavier Into Streaming * This Week’s Free Report: Q2 2024

Politics

Streaming TV Preferred By Democrats, Republicans And Independents

Despite today's perceived political divisions, there are still things that unite much of the United States... including TV platform preference. Recent LG Ad Solutions research included in TVREV's Political Advertising on CTV report shows that no matter U.S. audiences' political stripe, streaming is still

Data Dose Newsletter

Summer Social Audience Spike For TV News

This week's newsletter is sponsored by: This Week On The Measure:  * Big News Month Fuels Double-Digit Audience Growth * CFB Watch-Time Win * Lemonade Spurs Significant Purchase Intent * Prime Video Is Consumers’ Go-To For Streaming Movies * Black CTV Users More Action-Oriented After Ads * This Week’s Free Report: State of

TV ADVERTISING

CTV Users Starting Holiday Shopping Earlier Than Last Year

While holiday shopping ads seemingly arrive earlier each year, brands' advanced efforts are backed up by consumer behaviors. Data from LG Ad Solutions' new report, Season's Streamings, unpacks holiday trends among CTV users – and found that shopping is happening much earlier this year than last. * 60%

TV ADVERTISING

Two-Thirds Of Black CTV Users Prefer Streaming, Vs. Traditional TV

LG Ad Solutions recently completed its Inclusive Screen Series to provide better representation and research around diverse audiences' TV preferences and trends. The first of those, focused on Black CTV users, sheds light on everything from preferred content genres, to ad attention, what spurs purchase decisions, and more. * LG

Data Dose Newsletter

Summer Of Sports In Full Swing

This week On The Measure: * MLB, Tennis Action Hit With Audiences * How Close Games ‘Defy Gravity’ For TV Ad Reach * Mexico’s Presidential Candidates On Social Video * Are Paramount+ and Peacock Complementary? * Back-To-School TV Ad Season Heats Up? * This Week’s Free Report, From iSpot: The Case for Precision in

TV ADVERTISING

When Does Back-To-School TV Ad Season Start? It Depends...

Back-to-school shopping is now an event that plays out across five months, from May through September, as advertising data from LG Ad Solutions (in a recent report, Commercials & Classrooms, published on TVREV) details. The report also shares more insights around consumer and advertiser behaviors when it comes to back-to-school:

Data Dose Newsletter

'Bridgerton' Knights Netflix With EMV Crown

This week On The Measure: * Bridgerton Helps Netflix Nap Earned Media Value Crown * U.S. Open A Hole-In-One For Watch-Time * Sweet Combo For Impressions, Purchase Intent * Zach D. Films Rises As Teens’ Top Creator * Can Disney, WBD MAX-imize Bundle Audience? * This Week’s Free Report: Commercials & Classrooms - TV&

Data Dose Newsletter

Who’s Watching More News?

This week On The Measure: * Men Watching More Minutes Of News Videos? * Nearly 58% Of Smart TVs Are Solely Streamers * Ad Attention Gains For “Grey’s Anatomy” * What Causes QR Code Resistance On CTV * Time Helps Shows Beat Movies For Audience Demand * This Week’s Free Report: Inscape’s Q1

TV ADVERTISING

Why Don't CTV Users Scan QR Codes Within Ads?

QR codes are a significant aspect of the growing shoppable ad ecosystem. But some users simply don't interact with QR codes when they see them as part of an ad. New research from LG Ad Solutions explores why that may be. * Far and away, the top reason consumers

TV ADVERTISING

How Shoppable Ad Engagement Changes By Category

Shoppable TV ads can be used at various points in the purchase funnel to fuel consumer shopping actions. New research from LG Ad Solutions reveals how CTV users would engage with shoppable TV ads in various industries (not exhaustive of all ad industries, of course). * While shoppable apparel and electronics

TV ADVERTISING

How Connected TV Relates To Shopping Behaviors

As connected TV audiences keep growing, advertiser activity in CTV environments grows, too. New research from LG Ad Solutions sheds light on shoppable opportunities within CTV, and consumer behaviors related to CTV viewing and TV ads. * 90% of consumers use a TV that's connected to the internet, showcasing

SPORTS

Which Ad Industries Catch Viewer Attention Most During Live Sports?

Live sports never lack for advertising, yet some ads are more effective than others in terms of garnering audience attention, as data from LG Ad Solutions' new report, Stadium to Screen: Streaming Live Sports in 2024, dives into. * Entertainment and restaurant ads are the most likely industries to earn

SPORTS

Report: 85% Of Live Sports Audiences Are Multitasking

While live sports programming is a major driver of TV tune-in, it's also an incredibly distract one, as data from LG Ad Solutions' new report, Stadium to Screen: Streaming Live Sports in 2024, shares. * LG reveals that 85% of viewers are multitasking while watching live sporting events.

Data Dose Newsletter

The Masters’ Big Swing for Watch-Time

This week on The Measure: * The Masters’ Big Swing for Watch-Time * Streaming Measurement’s Fragmentation Focus * UNILAD’s March Audience Surge * Live Sports Helping Drive Streaming Subs * Why Shows Have Receded to Reboots * This Week’s Free Report: An in-depth analysis of how top TV advertisers capitalized on the 2024

SPORTS

Live Sports Helping Drive Streaming App Subscriptions

Live sports have been a cornerstone of traditional linear TV for decades, and that dynamic remains a big part of streaming as well. Data from LG Ad Solutions' new report, Stadium to Screen: Streaming Live Sports in 2024, shows the top streaming apps used to watch live sports – and

Data Dose Newsletter

Caitlin Clark, Iowa-LSU Score Huge Audience

This week on The Measure: * Caitlin Clark, Iowa-LSU Score Huge Audience * Clark Dominates Social Video, Too * Streaming’s Share of Watch-Time Soars * Paramount+’s Earned Media Value Peak * Do Netflix Rivals Need IP To Compete? * This Week’s Free Report: A study on sports viewing preferences and behaviors, and the