TikTok, Instagram Battle For Creator Marketing Supremacy
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This Week On The Measure:
- TikTok, Instagram Battle For Creator ROI Supremacy
- House Of Highlights Is A Video Slam Dunk
- Reruns Reach Football Audiences
- Fox News Grabs Larger Watch-Time Share
- Why Do Hispanic Audiences Prefer Streaming?
- This Week’s Free Report: NFL Advanced Audiences, from iSpot
TikTok, Instagram Battle For Creator ROI Supremacy
While TikTok provides the greatest creator marketing ROI for agencies, brands give Instagram a slight edge, according to CreatorIQ’s new report. The differences are small but underline the ongoing tug-of-war between the two social platforms and marketing budgets. [READ MORE]
House Of Highlights Is A Video Slam Dunk
Even during the NBA’s offseason, House of Highlights held down the sports video crown. Tubular Labs data shows HoH reached nearly 63 million unique U.S. viewers across Facebook and YouTube in September, and has been skyrocketing since March. [READ MORE]
Reruns Reach Football Audiences
Avid NFL audiences watched plenty of reruns in the offseason, giving advertisers a chance to find a portion of these viewers at a lower cost. iSpot’s new advanced audiences report sheds light on top offseason reruns for avid NFL viewer overlap. [READ MORE]
Fox News Grabs Larger Watch-Time Share
Fox News grew its share of TV minutes watched from 5.32% to 6.44% week-over-week while many of its programs cashed in on Vice President Kamala Harris’s interview with Bret Baier. Inscape data reveals that shows including America’s Newsroom and Fox & Friends also got a boost during the busy week. [READ MORE]
Why Do Hispanic Audiences Prefer Streaming?
LG Ad Solutions’ new Inclusive Screen report dives into viewing trends and preferences of Hispanic audiences, including why they prefer streaming. Pace and content options were top responses, while discovery scored 31% higher than in the total population. [READ MORE]
This Week’s Free Report: iSpot’s NFL Advanced Audiences Report