Who’s Watching More News?
This week On The Measure:
- Men Watching More Minutes Of News Videos?
- Nearly 58% Of Smart TVs Are Solely Streamers
- Ad Attention Gains For “Grey’s Anatomy”
- What Causes QR Code Resistance On CTV
- Time Helps Shows Beat Movies For Audience Demand
- This Week’s Free Report: Inscape’s Q1 2024 TV Market Trends
Men Watching More Minutes Of News Videos?
U.S. men watched 2.5x more minutes of news & politics social videos than women in April 2024 according to Tubular Labs Audience Ratings data, which looked at the top 500 domestic news & politics video creators across YouTube and Facebook. [READ MORE]
Nearly 58% Of Smart TVs Are Solely Streamers
Inscape data shows that nearly 58% of smart TVs solely streamed content during the first quarter — an increase of 3 percentage points quarter-over-quarter, and the biggest quarterly jump since Q2 2022. [READ MORE]
Ad Attention Gains For Grey’s Anatomy
Ads appearing during live airings of “Grey’s Anatomy” season 20 on ABC had average attention 16% above the norm for those placements, according to iSpot. The last two seasons were just 4% above the norm, though they were also full seasons. [READ MORE]
What Causes QR Code Resistance On CTV
By far, the top reason consumers don’t scan QR codes within ads, per LG Ad Solutions, is they’re simply not interested in the product (70% said so). It underscores the need for audience targeting when utilizing shoppable ads. [READ MORE]
Time Helps Shows Beat Movies For Audience Demand
In all of the last eight quarters, Parrot Analytics data shows series’ share of total catalog demand on Netflix has outstripped that of films, with demand share generated by TV series never dipping below 55% of the total catalog. [READ MORE]
This Week’s Free Report: Inscape’s Q1 2024 TV Market Trends
