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A collection of 49 posts

CREATOR ECONOMY

Trump Controls Election Social Video Conversation (So Far)

The 2024 U.S. presidential election may be seven months out, but with Joe Biden and Donald Trump largely locked in as the candidates, the campaign trail is already heating up – including on social video, as Tubular Labs dives into. * Tubular found that Trump has almost 2X as many YouTube

SPORTS

Bleacher Report Not Short On Minutes Watched

Bleacher Report may upload a significant number of shorts, but that doesn’t mean the digital-first sports giant lacks minutes watched. In Feb. 2024, Bleacher Report’s U.S. minutes watched across Facebook and YouTube soared by 72% month-over-month, to 71.1 million according to Tubular Labs Audience Ratings. * That

CREATOR ECONOMY

The Daily Show’s Jon Stewart Social Video Surge

Jon Stewart’s return to The Daily Show provided immediate results for the program on social video. Tubular Labs Audience Ratings data from Feb. 2024 revealed that the show’s unique U.S. viewers jumped by 100% month-over-month across Facebook and YouTube (to 12.5 million). * Standard "views"

CREATOR ECONOMY

Platform Diversification Reveals Growth Opportunities For Social Video

By uncovering the nuances of each platform, creators can tailor content to each unique audience and improve targeting.

CREATOR ECONOMY

Disney Junior Video Growth Ramps Up Kids Entertainment Competition

Ms. Rachel earned 1.9 billion U.S. minutes watched across YouTube and Facebook (making her the number 1 among all creators)

CREATOR ECONOMY

Netflix Unwraps 40% Increase In Unique Social Video Viewers

Streaming giant, Netflix, saw 44.7 million U.S. viewers across Facebook and YouTube in December 2023.

CREATOR ECONOMY

December News Viewership Dips on Social Video

With consumers more focused on the holiday season, many news publications saw decreased U.S. unique viewership across Facebook and YouTube, according to data from Tubular Labs. While not universal across every news outlet – for instance, ABC News (the No. 1 news & politics publication by unique viewers) actually grew

CREATOR ECONOMY

MSNBC Woos Minutes Watched On Social

Tubular Labs' latest monthly audience ratings data found that interest in the news category spiked last month, with minutes-watched increasing far more than unique viewership. This could indicate that U.S. news audiences on social video are a more static group whose watch-time ebbs and flows based on current

CREATOR ECONOMY

MrBeast's Global Gains

Even as many individual creators are fighting declining month-over-month audiences and minutes watched dip across Facebook and YouTube given the general focus on shorts, MrBeast still stands tall – according to October Audience Ratings data from Tubular Labs. * MrBeast’s global minutes watched were up 16% to 7.1 billion in

SPORTS

NBA Shakes Up Schedule In Effort To Grow Audience

At a time when TV viewers are getting older and younger audiences are harder to reach, creative approaches like the NBA's new in-season tournament become one of the last remaining cards for leagues to play — especially in light of how staggeringly high live sports rights fees are at

CREATOR ECONOMY

All The News You Can View(s)

Cable and broadcast news surged in September 2023, as U.S. audiences tuned in to stay informed – but also for less newsworthy fodder as well, according to Tubular Labs. * As part of their monthly Audience Ratings findings, Tubular found that in September, NBC News saw its U.S. unique viewers

CREATOR ECONOMY

Kids Diana Show Surpasses Creator Peers in Fall Social Watchtime

While school starting again usually means a dip for individual creator video viewers and minutes watched – and it did for the overwhelming majority of creators in September 2023 – there were some exceptions to that rule. * According to Tubular Labs Audience Ratings, Kids Diana Show stood apart from others, as one

SPORTS

NFL Rights Holders Grow Video Audience

Tubular Audience Ratings show how the NFL is giving traditional media companies a major boost. September marked the return of NFL action, and with it, larger U.S. audiences for the league’s TV rights holders. The Walt Disney Company (+4%), Paramount (+2%), Comcast (+4%) and Fox Corporation (+14%) all

CREATOR ECONOMY Featured

MrBeast Minutes Watched Hit New High For 2023

Tubular Labs recently announced its findings from last month of top trends among media companies, brands and creators across YouTube and Facebook. When taking a closer look at YouTuber MrBeast, Tubular found that in August: * MrBeast videos scored over 1.4 billion U.S. minutes watched across YouTube and Facebook

CREATOR ECONOMY

Tegna Finds New Audience Growth On Social Video

Tubular Labs recently announced its findings from last month of top trends among media companies, brands and creators across YouTube and Facebook. One point that stood out, in particular, was Tegna’s rapid growth in viewership in the last month of summer. Tubular found: * In Aug. 2023, Tubular Audience Ratings

CREATOR ECONOMY

A+E’s Unscripted Hot American Summer

A+E’s slate of evergreen unscripted content has been paying major dividends this summer. Tubular Audience Ratings data shows A+E was the No. 4 U.S. media property by domestic minutes watched (across YouTube and Facebook) in July, jumping 29% month-over-month. * Most-viewed videos came from unscripted shows like

CREATOR ECONOMY

Which Brands Soared On Social Video In June?

Coming out of WWDC, Apple was everywhere on social video this June. Data from Tubular Labs shows the brand increased U.S. minutes watched across YouTube and Facebook by 277% month-over-month. * Apple leaned into both the conference itself, as well as products like the Apple Vision Pro, new Macbook Air

CREATOR ECONOMY

Jellysmack Videos Jump In Summer

Summer months can create a slowdown for traditional media companies – and even more so when both the WGA and SAG are on strike. To its credit, Jellysmack has been taking advantage of an opening for more video attention in the U.S. * Tubular Audience Ratings data for June show the

SPORTS

Women's Sports Content Keeps Winning

In advance of the 2023 FIFA Women's World Cup, it's worth noting just how much women's sports content has grown over the past year. Tubular Labs recently published a blog post around women's sports social video increases, with some impressive findings: * In

Social Video

The Eagles Are The Most Popular NFL Team On Social Video

Ahead of the NFL playoffs kicking off tomorrow, insights from Tubular Labs show us which teams dominated social video during the regular season, from September 8 to January 8. The Bills ranked first in total views across Twitter and Facebook, with 73.1 and 68.4 million views, respectively, while

CREATOR ECONOMY

Messi's Social Media Presence Climbs In November

Leo Messi’s social media clout is skyrocketing, hot off the tails of a World Cup Championship. From October to November of this year, the GOAT’s unique viewership more than doubled from 4.2M to 8.6M viewers, according to data from Tubular Labs.

Social Video

LADbible Outpaces Domestic Creators For U.S. Unique Viewers In October

Using Audience Ratings data from Tubular Labs, we're able to see which creators reach the largest collection of unique viewers in the United States across Facebook and YouTube. And interestingly, the answer is not a U.S.-based creator. In October 2022, LADbible reached 86.3 million unique

Social Video

MrBeast Scores Millions Of Website Visitors For Nike

Individual creators wield a ton of power on social video, and whether they have official relationships or not, many can drive increased traffic (and business) for brands. One large-scale instance of that push is with MrBeast and Nike. Tubular Labs data shared with TheInformation shows how the share of MrBeast

Social Video

Cocomelon Gets More U.S. Viewers Than Other Creators (And It's Not That Close)

Tubular Labs releases its list of the top Facebook and YouTube creators and properties sorted by unique viewers, minutes watched and more filters every month