Netflix Unwraps 40% Increase In Unique Social Video Viewers
Streaming giant, Netflix, saw 44.7 million U.S. viewers across Facebook and YouTube in December 2023.
![Netflix Unwraps 40% Increase In Unique Social Video Viewers](/content/images/size/w2000/2024/01/mollie-sivaram-yubCnXAA3H8-unsplash.jpg)
In its latest Audience Ratings research, Tubular Labs released new data that indicates which streaming platforms grew video viewership across social media platforms like Facebook and YouTube.
- Streaming giant Netflix saw 44.7 million U.S. viewers across Facebook and YouTube in December 2023, representing a 40% increase versus November, 2023, and was its highest unique domestic viewership in over a year.
- Peacock also grew its social video footprint in December, with 12% month-over-month unique U.S. viewer growth across Facebook and YouTube.
- Netflix's success connecting with audiences comes from a healthy combination of trailers and holiday movie clips. Leading the way was the Beverly Hills Cop: Axel Foley teaser, along with a Love Actually gift wrapping clip (in part to promote the fact that the movie was on the streaming service).
![](https://www.themeasure.net/content/images/2024/02/netflix-month-over-month--1--1.jpg)