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CREATOR ECONOMY

Bleacher Report Not Short On Minutes Watched

Editor-in-Chief

• 1 min read
Bleacher Report Not Short On Minutes Watched
Photo by Kylie Osullivan / Unsplash

Bleacher Report may upload a significant number of shorts, but that doesn’t mean the digital-first sports giant lacks minutes watched. In Feb. 2024, Bleacher Report’s U.S. minutes watched across Facebook and YouTube soared by 72% month-over-month, to 71.1 million according to Tubular Labs Audience Ratings.

  • That was No. 11 among all U.S. sports media & entertainment pages – despite a healthy reliance on shorts.
  • In February, 64% of Bleacher Report’s Facebook and YouTube uploads ran for 60 seconds or less.
  • Yet, with unique viewers climbing 12% (to 14.6 million), the shorts focus couldn’t stop domestic minutes watched from hitting a one-year high.
  • Since Mar. 2023, Bleacher Report has grown minutes watched by more than 183% while also uploading significantly more videos in the timeframe as well.