CREATOR ECONOMY Are Audiences Eating Up Bon Appetit YouTube Content? While food video consumption has changed significantly over the last 4-5 years, Bon Appetit has gotten through the ups and downs – as data from Tubular Labs shows. Along with remaining a top-10 food & drink creator by minutes watched on YouTube, Tubular found the following about Bon Appetit: * Bon Appetit
Data Dose Newsletter Survey Shows Upfront Ad Optimism This week on The Measure: * Some Ad Optimism Ahead of the Upfronts * Trump vs. Biden on Social Video * Caitlin Clark Fuels Earned Media Value for Brands * The Streaming Originals Slowdown * This Week’s Free Report: The 2024 Upfronts Report, from iSpot Some Ad Optimism Ahead of the Upfronts iSpot’s
SPORTS Caitlin Clark Fuels $784.1K in Earned Media Value for Brands State Farm has been the biggest beneficiary, with Clark driving $226.9K EMV for the brand.
CREATOR ECONOMY Trump Controls Election Social Video Conversation (So Far) The 2024 U.S. presidential election may be seven months out, but with Joe Biden and Donald Trump largely locked in as the candidates, the campaign trail is already heating up – including on social video, as Tubular Labs dives into. * Tubular found that Trump has almost 2X as many YouTube
SPORTS Caitlin Clark Dominates Social Video, Too According to Tubular Labs, videos about Iowa women’s basketball star Caitlin Clark have generated 92.2 million YouTube views since November (when the 2023-24 season began), and that fervor has only grown over time. * 87.5 million of those views have come in the last 90 days, with publications
CREATOR ECONOMY Is Exclusivity in Creator Marketing Paramount? Well, It Depends For beauty brands, how important is exclusivity when it comes to creator marketing? Data from CreatorIQ reveals that it truly depends on the sub-sector. CreatorIQ analyzed the cosmetics and fragrance categories — both of which fall into the larger beauty industry — and found a stark difference between exclusivity, or the number
SPORTS Bleacher Report Not Short On Minutes Watched Bleacher Report may upload a significant number of shorts, but that doesn’t mean the digital-first sports giant lacks minutes watched. In Feb. 2024, Bleacher Report’s U.S. minutes watched across Facebook and YouTube soared by 72% month-over-month, to 71.1 million according to Tubular Labs Audience Ratings. * That
CREATOR ECONOMY Ryan’s World Finding Even Bigger Social Footprint Ryan’s World (and predecessor Ryan ToysReview) has been around for nine years at this point, and yet the channel is still finding ways to attract new viewers. Tubular Labs data shows Ryan’s World hit 17.9 million unique U.S. viewers on YouTube in Feb. 2024 (up 37%
CREATOR ECONOMY Documentaries Fuel Frontline Social Growth PBS’s Frontline saw social video viewership leap in Feb. 2024, as audiences tuned into full-length documentaries – specifically around “Democracy On Trial” (about Donald Trump) and “Amazon Empire” (about Amazon and Jeff Bezos). * Tubular Labs Audience Ratings data shows U.S. minutes watched across YouTube and Facebook grew by 24%
CREATOR ECONOMY Paramount+ Leads Streamers for February Growth in Earned Media Value Paramount+ netted $29 million in Earned Media Value (EMV) in February — a notable 151% increase from its January EMV — making it the top streamer by month-over-month growth, according to a new analysis from CreatorIQ. It also led for year-over-year EMV growth, with an 81% increase from February 2023. * Additionally, Paramount+
CREATOR ECONOMY By the Numbers: Creator Marketing Growth in EU Creators have grown to play an important role in our daily lives, with the ability to not only curate communities, but drive sales for brand partners. This “influence” is why Goldman Sachs projected the creator economy will reach half a trillion dollars by 2027. But how is that growth playing
CREATOR ECONOMY The Daily Show’s Jon Stewart Social Video Surge Jon Stewart’s return to The Daily Show provided immediate results for the program on social video. Tubular Labs Audience Ratings data from Feb. 2024 revealed that the show’s unique U.S. viewers jumped by 100% month-over-month across Facebook and YouTube (to 12.5 million). * Standard "views"
CREATOR ECONOMY Ford Takes the Wheel for Auto Earned Media Value Ford generated $235 million in EMV in 2023, according to an analysis from CreatorIQ.
CREATOR ECONOMY Media Publishers Poised for Social Video Growth in 2024 Mainstream media has exhibited unprecedented growth on social video over the past year.
CREATOR ECONOMY Survey: 69% Of Marketers Expect To Increase Social Video Spend in 2024 The following is a selection from Grant Parker of Mediaocean. There are countless options for marketing spend today. And while hype varies from year-to-year, social video is the one consistently growing investment interest from marketers, according to recent data from Mediaocean. * In 2023, an impressive 69% of survey respondents indicated
CREATOR ECONOMY Platform Diversification Reveals Growth Opportunities For Social Video By uncovering the nuances of each platform, creators can tailor content to each unique audience and improve targeting.
SPORTS Basketball Star Caitlin Clark Sees Growth in Instagram Audience, Engagement Her Instagram followers are up 31% from October, per CreatorIQ.
CREATOR ECONOMY What (Else) Are Women's Basketball Audiences Watching? Women's basketball audiences have shown significant growth in recent years, and that could continue as mainstream coverage continues gaining momentum across TV and social video. Those viewers are relatively easy to locate at this point too, as many can also be found watching some of YouTube's
CREATOR ECONOMY Quick Insights for ReesaTeesa, the Latest Viral TikTok Star Insights from CreatorIQ around ReesaTeesa and her viral TikTok success.
CREATOR ECONOMY Nightcap Continues Its Rapid Rise On YouTube Tubular Labs data reveals that the show increased its unique U.S. viewers across YouTube and Facebook by 43% month-over-month, while minutes watched climbed by 52%.
CREATOR ECONOMY Lina Star Grows Unique Viewers On Social Video Nearly 5x, Year Over Year ASMRLinaStar is only about 15 million unique viewers away from the No. 1 creator spot (Dylan Anderson), and less than 9 million behind MrBeast.
CREATOR ECONOMY Hulu Tops Streamers for January Growth in Earned Media Value Hulu netted $26 million in Earned Media Value (EMV) in January — a 30% increase from its December EMV, making it the top streamer by month-over-month growth, according to a new analysis from CreatorIQ. It was one of only four streaming platforms that saw increased EMV versus December 2023. * The other
CREATOR ECONOMY Media Companies Kick Off 2024 With Big Social Video Views The three parent companies were the biggest properties on the two social platforms by U.S. unique viewers in January.
CREATOR ECONOMY Cartoon Promos Boost Amazon Prime Video’s Social Watchtime, Audience The new show helped fuel a 41% increase in Amazon Prime Video’s U.S. unique viewers across YouTube and Facebook, and a 74% boost in minutes watched.
CREATOR ECONOMY Travis Kelce Pops As Crossover Star Taylor Swift’s powers include giving a major crossover boost to boyfriend Travis Kelce of the Kansas City Chiefs, apparently. Tubular Labs data compares YouTube views about Kelce by category during the 2022-23 and 2023-24 NFL seasons – including a huge leap for pop culture. * U.S. YouTube views for Travis
