Creator Marketing Spotlight: Jersey Mike’s Subs

Creator Marketing Spotlight: Jersey Mike’s Subs
Photo by Raphael Nogueira / Unsplash

A recent analysis from CreatorIQ reveals that Jersey Mike’s Subs is experiencing a surge in Earned Media Value (EMV) and community engagement — thanks largely to TikTok. Nick Jonas even took to TikTok to show off his personalized sandwich.

(We covered what a looming ban of the platform could mean for the creator economy here)

But a few more stats about Jersey Mike’s recent momentum: 

  • From April 2023 through March 2024, Jersey Mike’s pulled in $15.4 million EMV, a 218% year-over-year increase. 
  • Nearly half of that EMV ($7 million) came from TikTok, while Instagram generated $6.2 million EMV for the brand. 
  • Much of the momentum — 75%, or $11.5 million EMV —  is coming from people who hadn’t posted about Jersey Mike’s the previous year, signaling positive community growth and engagement.