Automakers

A collection of 23 posts

TV ADVERTISING

H1 2024 Streaming vs. Linear Insights

As achieving wide reach on linear TV becomes increasingly challenging, many brands have added streaming advertising to the mix as a way to reach viewers watching limited to no linear programming. iSpot’s H1 2024 TV Transparency Report highlights share of voice variations when it comes to linear vs. streaming

TV ADVERTISING

How One Automaker Cut Over $2 Million In Wasted TV Ad Spend

iSpot recently released a case study about how it worked with an automotive brand to analyze engagement and reach of their TV ads. By identifying underperforming publishers on linear and streaming platforms, they cut over $2 million from upfront media buys. This led to more efficient ad spending, boosting campaign

TV ADVERTISING

Tech Continues Super Bowl TV Ad Takeover

While automotive and beer brands once reigned supreme during the Super Bowl, recent years have signaled a major shift in how many industries approach the Big Game and its big audience reach opportunity (and price tag). Data from iSpot's recent Super Bowl LVIII Creative Analysis report takes a

SPORTS

Brands Hit Big During MLB Playoffs

There was much hand-wringing about the 2023 MLB postseason TV audience (even by your author). But the news wasn't ALL doom and gloom on the TV front. This year’s MLB Playoffs delivered over 18 billion household TV ad impressions – a 21% increase YoY, according to data from

TV ADVERTISING

Auto Brands Spent Over $227 Million on TV Ads in September

That's an increase of 15.4% compared to September 2022, per iSpot.

MUSIC

The Auto Brands’ Songs of Summer

Data from Songtradr shows how automakers drive brand affinity through music.

TV

August Automotive TV Ad Spend Climbs 15% YoY

National TV ad impressions also increased year-over-year, per iSpot.

TV

Automaker TV Ad Spend Continues Summer Slump

The industry spent an estimated $90.2 million on national TV ads during the month.

TV

Subaru Dominates iSpot's Ranking of Most-Seen Auto TV Ads

Two Subaru spots racked up 452.6 million TV ad impressions.

TV

Lexus Leads for Automaker TV Ad Spend in June

Automakers spent an estimated $128.7 million on national TV ads during the month.

TV

Mercedes-Benz Leads Recent Ranking of Most-Seen Auto TV Ads

The ad ran up 266 million national TV ad impressions rom June 19-25, per iSpot.

TV

Chevrolet Claims Two of Most-Seen Auto Ads

Combined, the ads ran up over 400 million national TV ad impressions, per iSpot.

TV

Kia Leads for Automakers TV Ad Spend in May

Automakers spent an estimated $156.2 million on national TV ads during the month.

TV

Alfa Romeo Charges Up the Most-Seen Auto TV Ads Chart

A spot for the hybrid Tonale had the most national TV ad impressions for May 29-June 4, per iSpot.

TV

Ram Trucks Leads Ranking of Most-Seen Auto TV Ads

"For Every Season" received 273.9 million national TV ad impressions from May 22-28, per iSpot data.

TV

Ram Tops Latest List of Most-Seen Auto TV Ads

"Heart" racked up nearly 270 million national TV ad impressions during the week of May 8-14, per iSpot data.

TV

Automakers Spent $200 Million on TV Ads in April

Estimated outlay was flat year-over-year, but TV ad impressions increased by 5.7% compared to April 2022.

TV

March Madness Delivers TV Ad Impressions for Automakers

With 229.8 million TV ad impressions, Chevrolet's "Best-Selling" ad for the Silverado takes first place on iSpot.tv's most recent auto ads ranking, thanks in part to men’s basketball.

TV

Chevrolet Triples Ad Minutes As November's Top-Spending Automaker On TV

Chevrolet springs to the top of November's charts by automaker est. national TV ad spend, according to iSpot data shared with MediaPost. The brand's November spend climbed 24% year-over-year, as it leaned on the World Series – but also three times as many minutes of national TV

TV

Lexus Owns Two of Top Five Most-Seen Auto Ads for Nov. 7-13

Per data from iSpot.tv, for the week of Nov. 7-13 two of the top five spots ranked by TV ad impressions came from Lexus.

TV

Toyota Was TV's Most-Seen Automotive Brand In October

Automakers spent 12.2% less on national TV ads year-over-year in October, according to iSpot data shared by MediaPost this week. TV ad impressions were also down 5.5% as car brands seemed to move even more buys to NFL programming. Toyota was the most-seen brand, with 10.44% of

TV

Most-Seen Auto Ad for Oct. 24-30: Chevrolet's 'EVs for Everyone'

Automakers are one of the most ubiquitous industries when it comes to TV advertising, but which ads are breaking through the noise? Per data from iSpot.tv, Chevrolet was the recent winner, racking up over 251 million TV ad impressions during the week of Oct. 24-30 with an ad highlighting

TV

Can Nissan's Heisman House Handle The 'Elephant In The Room'?

Nissan's long-running "Heisman House" campaign continues with its recent spot poking fun at Alabama mascot Big Al... who happens to be an elephant. In the ad, Heisman winners Baker Mayfield and Barry Sanders are talking about the antics of the growing number of former Alabama players